CANDRADEWI, Y.; MARSASI, E. G. The Role of Attitude Towards Behavior and Utilitarian Benefit in Intention to Purchase Based on Theory of Planned Behavior in Generations Y and Z. Ekuitas: Jurnal Pendidikan Ekonomi, [S. l.], v. 11, n. 2, p. 340–355, 2023. DOI: 10.23887/ekuitas.v11i2.72357. Disponível em: https://ejournal.undiksha.ac.id/index.php/EKU/article/view/72357. Acesso em: 6 feb. 2025.