Ekuitas: Jurnal Pendidikan Ekonomi https://ejournal.undiksha.ac.id/index.php/EKU <p><strong>e-ISSN : <span lang="EN-US"><a href="http://u.lipi.go.id/1482117216" target="_blank">2549-2292</a> (Online) l </span></strong><span lang="EN-US"><strong>p-ISSN : <a href="http://u.lipi.go.id/1383700544" target="_blank">2354-6107</a> (Print)</strong><br /></span></p><p align="justify"><strong><strong>Ekuitas: Jurnal Pendidikan Ekonomi</strong> published by Universitas Pendidikan Ganesha in collaboration with <a title="aspropendo" href="http://aspropendo.or.id/" target="_blank">Asosiasi Profesi Pendidik Ekonomi Indonesia</a>. <span>A blind peer-reviewed and open access journal published twice a year (June and December).</span></strong></p><p align="justify"><strong>Ekuitas: Jurnal Pendidikan Ekonomi</strong> offers original articles on economic and education. The journal is aimed at publishing and disseminating the results of researches and studies on economic and education conducted by researchers, teachers, and practitioners of economic and education. <strong>Ekuitas: Jurnal Pendidikan Ekonomi</strong> provides informative variety of papers geared toward theory and practice in the following area:</p><ul><li><strong>Issues and ideas</strong>, as well as contemporary research findings in the field of economic and education</li><li><strong>Innovation in the field of pedagogy</strong>, curriculum, hardware, teaching materials, and methods &amp; models in economic learning</li><li><strong>evaluation of teaching methods</strong>, learning attitudes and interests, materials, or processes.</li><li><strong>Reports on events</strong> that influence economic and education in all levels of education age (from early childhood to adulthood) and three main lines of education, namely formal, nonformal, and informal.</li></ul> Fakultas Ekonomi Universitas Pendidikan Ganesha en-US Ekuitas: Jurnal Pendidikan Ekonomi 2354-6107 Experience in Intention to Buy: Engagement as a Mediation in Retail Skincare Product https://ejournal.undiksha.ac.id/index.php/EKU/article/view/57741 <p><span lang="IN">The emergence of the number of skincare cosmetic retailers in Salatiga, Central Java, is one of the factors in which the percentage of women who are aware of the importance of skin health is increasing, especially since the causes of skin problems are currently various. It makes one of the retailers in Salatiga, namely G&amp;G skin care cosmetics store, need to strengthen relationships with their customers to survive and achieve business excellence amid a competitive skincare market. This research was lifted from the curiosity of researchers regarding the significant influence of brand experience on the intention to buy products through G&amp;G stores by using brand involvement as mediation. Data collection was carried out by distributing questionnaires to 100 respondents who had made purchases at G&amp;G cosmetics retail at least once. The sample used in this research is judgmental sampling. The structural Equation Modeling (SEM) method with Partial Least Square (PLS) was applied in this study. Then, the result of this study shows that brand experience has a significant effect on the intention to buy a product, with the three indicators of brand involvement as mediation. Moreover, the results also show that G&amp;G retail skincare brands need to increase their activation in brand engagement to attract and maintain relationships with their consumers in the long term.</span></p> Gabriella Jodie Patricia Wijanna Gede Ariadi Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 1 9 10.23887/ekuitas.v11i1.57741 Evaluasi Efisiensi dan Efektivitas Penggunaan Tenaga Outsourcing di Untag Banyuwangi dari Perspektif Transaction Cost Economics https://ejournal.undiksha.ac.id/index.php/EKU/article/view/59999 <p>The education sector, especially higher education or universities, has a foundation that must be carried out, is called the Tri Dharma University whose focus on Teaching, Research and Community Service. In addition to this, in order to maximally support lecturers in carrying out the Tri Dharma University, other activities such as service to students need to be assisted by other parties. The other activities intended are in terms of security and cleanliness within the University. In order to carry out activities in a conducive manner, some parties choose to use third party services or outsourcing. This study aims to evaluate the strategy of outsourcing in terms of the theory of Transaction Cost Economics at the University of August 1945 Banyuwangi. The research method in this research uses qualitative research methods with research informants who are choosed purposively. The selected informants are informants who are considered to be involved and affected by the implications of implementing the outsourcing system, including the implementing agency and the owner of the designated outsourcing agency. Based on the results of the study it is known that the cost analysis in terms of TCE theory, the use of outsourced labor at Untag Banyuwangi is considered inefficient. This is because the costs arising from using outsourcing services are considered to be more expensive than before using outsourcing services. However, things are different when viewed in terms of asset specificity consisting of human resources (skill level, knowledge, and experience of employees), physical assets, location, dedicated, temporal, and brand specificity, it can be concluded that Untag Banyuwangi has been effective and efficient in the use of outsourcing services. So that the University of 17 August 1945 Banyuwangi does not need to provide increased employee skill training.</p> Yovita Vivianty Indriadewi Atmadjaja Ni Kadek Yuliandari Kurnia Riesty Utami Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 10 18 10.23887/ekuitas.v11i1.59999 Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Merek Vivo di Sarijaya Cellular https://ejournal.undiksha.ac.id/index.php/EKU/article/view/62155 <p>Findings from research are what we're looking for: (1) the impact of brand image on buying decisions for Vivo brand mobile phones at Sarijaya Cellular Banyupoh, (2) the impact of product quality on purchasing decisions for Vivo brand mobile phones at Sarijaya Cellular Banyupoh, and (3) the impact of brand image and product quality on the decision to purchase a Vivo brand mobile phone at Sarijaya Cellular Banyupoh. This type of research is quantitative research. The population in this study were all consumers of Vivo brand mobile phones in Sarijaya Cellular Banyupoh. The number of population in this study is unknown because there is no exact data on the number of consumers of Vivo brand mobile phones in Sarijaya Cellular Banyupoh. The number of samples is 105. The sample technique used is purposive sampling technique. methods for gathering data through questionnaires and data analysis, namely multiple linear regression analysis. The SPSS 16 for Windows program is used to process the t test and F test for the hypothesis test. The study's findings show that (1) brand image has a positive and significant impact on purchasing choices for Vivo cellphones in Sarijaya cellular Banyupoh with a significance value of 0.000 &lt;0.05, (2) product quality has a positive and significant impact on purchasing choices for Vivo cellphones in Sarijaya cellular Banyupoh with a significance value of 0.000 &lt;0.05, and (3) brand image and product quality have a positive and significant impact on the decision to purchase of 0.000 &lt;0.05.</p> Galuh Khairunnisa Kadek Rai Suwena Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 19 26 10.23887/ekuitas.v11i1.62155 Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan PT. Anugerah Bintang Sejahtera Abadi Banyuwangi https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61800 <p>This research aims to examine the variables of service quality and customer value partially and simultaneously whether there is an influence on customer satisfaction at PT. Banyuwangi Eternal Prosperous Star Award. This type of research is causal quantitative and the data collection method is a questionnaire, but previously tested for validity and reliability first. A sample of 155 respondents. The sample technique uses purposive sampling and the sample conditions are according to the selected qualifications, namely users of delivery services at PT. Banyuwangi Eternal Prosperous Star Award. Data analysis methods in this research are multiple linear regression, classic assumption test, t test and f test. The results of this research show: (1) there is a partial positive and significant effect of service quality and customer value on PT. Anugerah Bintang Sejahtera Abadi Banyuwangi is proven by the t-count value of the X1 variable 4.892 &gt; t table 1.654, a significance value of 0.000 &lt;0.05 and the t-count value of the X2 variable 9.282 &gt; t table 1.654, a significance value of 0.000 &lt;0.05 (2) there is an influence significant simultaneously from service quality and customer value to customer satisfaction PT. Banyuwangi Eternal Prosperous Star Award is proven by the calculated F-value of variables X1 and X2 48.371 &gt; F table 3.055 and a significance value of 0.000 &lt;0.05.</p> Retno Daniati Kadek Rai Suwena Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 27 33 10.23887/ekuitas.v11i1.61800 Pengaruh Motivasi Belajar dan Self Efficacy Terhadap Kemandirian Belajar Siswa pada Mata Pelajaran Praktikum Akuntansi Perusahaan Jasa, Dagang dan Manufaktur Kelas XI Akuntansi Keuangan Lembaga (AKL) di SMK Negeri 1 Negara https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61795 <p>This research aims to determine the influence of learning motivation and self efficacy partially and simultaneously on self regulated learning students in the subject of Practicum Accounting for Service, Merchandising and Manufacturing Company class XI AKL at SMK Negeri 1 Negara. This research uses a quantitative approach, causal comparative type. The research population is all students of class XI AKL at SMK Negeri 1 Negara totaling 144 students with a sample 108 respondents obtained using probability sampling with simple random sampling technique. Data collection was carried out through observation, questionnaires and in-depth interviews which were analyzed descriptive and multiple linear regression which were tested through SPSS. The results of the research stated: (1) learning motivation influences self regulated learning, with a Tcount 7.514 &gt; Ttable 1.983 and Sig. 0.000 &lt; 0.05 so that H1 is accepted, (2) self efficacy influences self regulated learning, with a Tcount 3.153 &gt; Ttable 1.983 and Sig. 0.002 &lt; 0.05 so that H2 is accepted, (3) learning motivation and self efficacy simultaneously influence self regulated learning, with a value of Fcount 177.284 &gt; Ftable 3.08 and Sig. 0.000 &lt; 0.05 so H3 is accepted. Self regulated learning students 77.2% influenced by learning motivation and self efficacy, it can be seen that the coefficient of determination is 0.772.</p> I Gede Jaya Putra Negara Kadek Rai Suwena Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 34 42 10.23887/ekuitas.v11i1.61795 Pengaruh Kecerdasan Adversitas dan Minat Menjadi Guru Terhadap Kesiapan Menjadi Guru Mahasiswa Prodi Pendidikan Ekonomi Universitas Pendidikan Ganesha https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61861 <p>This study aims to examine: (1) the effect of adversity intelligence on the readiness to become a student teacher of the Economics Education Study Program class of 2019, (2) the effect of interest in becoming a teacher on the readiness to become a teacher of students of the Economics Education Study Program class of 2019, and (3) the effect of adversity intelligence and interest becoming a teacher on the readiness to become a teacher for students of the Economics Education Study Program class of 2019. This research uses a descriptive approach and the type of data is quantitative. The total sample is 76 students from class 2019. Sampling uses saturated sampling. Methods of data collection using a questionnaire with the method of data analysis, namely multiple linear regression analysis. The hypothesis test uses the t test and F test which are processed with the help of SPSS 16 for windows. The results of this study indicate that: (1) adversity intelligence has a positive and significant impact on readiness to become a teacher with a value of tcount&gt; ttable, namely 3.078&gt; 1.665, (2) interest in becoming a teacher has a positive and significant effect on readiness to become a teacher with a value of tcount&gt; ttable which is equal to 5.699&gt; 1.665, and (3) adversity intelligence and interest in becoming a teacher have a positive and significant effect on readiness to become a teacher with a value of fcount&gt;ftable which is equal to 63.344&gt; 3.12.</p> Suryaningsih Kadek Rai Suwena Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 43 47 10.23887/ekuitas.v11i1.61861 Effect of Workload and Job Stress on Employee Performance https://ejournal.undiksha.ac.id/index.php/EKU/article/view/56585 <p>The problems in this research are as follows : 1. How workload, job stress, and employee performance in Koperasi Kredit Obor Mas Cabang Utama Ende? 2. Does workload have a positive and significant effect on employee performance in Koperasi Kredit Obor Mas Cabang Utama Ende?3. Does job stress have a positive and significant effect on employee performance Koperasi Kredit Obor Mas Cabang Utama Ende? 4. Do workload and job stress simultaneously have a positive and significant effect on employee performance Koperasi Kredit Obor Mas Cabang Utama Ende. This study aims to determine the effect of workload and Job stress partially and simultaneously on employee performance Koperasi Kredit Obor Mas Cabang Utama Ende. This research is an associative research with a quantitative approach. Data collection techniques were carried out by distributing questionnaires, conducting observations, documentation, and interviews. The sample in this study was taken using the total sample technique where the entire population was sampled with a total of 43 respondents. The results of this study indicate that partially the workload has a positive and significant effect on employee performance, as well as job stress has a positive and significant effect on employee performance. The results of this study indicate that partially the workload has a positive and significant effect on employee performance, as well as job stress has a positive and significant effect on employee performance.</p> Yuan Stelesia Kobis Rolland Fanggidae Tarsisius Timuneno Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 48 56 10.23887/ekuitas.v11i1.56585 Analisis Implementasi Kebijakan Pengelolaan Sampah Berbasis Sumber https://ejournal.undiksha.ac.id/index.php/EKU/article/view/57007 <p>The waste problem needs to be overcome because it threatens health , environment and tourism in Bali. The ability to manage waste by the government and the community has not been optimal. The government is trying to overcome the waste problem through policies. The problems are, (1) How is the implementation of source-based waste management policy in Penatih Dangin Puri Village? (2) What are the obstacles in implementing source-based waste management policies in Penatih Dangin Puri Village? The problem is analyzed with the theory of implementation model of Syahrul Mubarok et al (2020) which states that policy implementation is influenced by 3 aspects: policy content, policy context and policy process. Using qualitative research methods. The results showed that the village government had implemented a source-based waste management policy. From the aspect of policy content, Penatih Dangin Puri Village has implemented source-based waste management. Conclusions, 1) Governor’s regulation Number 47 of 2019 has been implemented in Penatih Dangin Puri Village but has not been optimal. 2) Obstacles in implementing Governor’s regulation number 47 of 2019 include: communication, resources and bureaucratic structure.</p> Yudistira Adnyana Sri Sulandari IW. Astawa Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 57 64 10.23887/ekuitas.v11i1.57007 Pengaruh Brand Image, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Merek Apple https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61833 <p>The research was conducted with the aim of knowing the influence of brand image, brand awareness and brand trust on purchasing decisions of apple brand smartphones. This research includes the type of causal research. The population in this study were 40 students of the Economic Education Study Program at Ganesha University of Education who had or are currently using Apple brand smartphones. The sample of this research is 40 students. Saturated sample or total sampling is used in the sampling technique. Methods of data collection in the form of questionnaires and in-depth interviews. Data processing method using multiple linear regression. The hypothesis test used included t test and F test. The results showed that brand image had a partially positive and significant effect on purchasing decisions, then brand awareness had a positive and partially significant effect on purchasing decisions, and brand trust had a partially positive and significant effect on buying decision. The test results together show that brand image, brand awareness and brand trust have a positive and significant simultaneous effect on purchasing decisions for Apple brand smartphones.</p> Dita Zulia Pramesti I Nyoman Sujana Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 65 71 10.23887/ekuitas.v11i1.61833 Pengaruh Karakteristik Wirausaha Terhadap Keberhasilan Usaha Industri Kerajinan Tulang di Desa Tampaksiring Kabupaten Gianyar https://ejournal.undiksha.ac.id/index.php/EKU/article/view/64004 <p>This study was conducted with the aim of knowing how entrepreneurial characteristics, the influence of entrepreneurial characteristics and business sustainability in the bone craft industry in Tampaksiring Village, Gianyar Regency. The research conducted falls into the type of causality research and as many as 50 respondents as a sample determined by saturated sample technique. In analyzing the data used simple linear regression analysis techniques, t test hypothesis test and determination coefficient test with a questionnaire as an instrument. This study shows the results that the success of a business is greatly influenced by the characteristics of the entrepreneur himself. This is stated that variable X has a value of 0.528 in the results of the simple regression analysis carried out, meaning that variable Y will increase if variable x also increases. The significance value of the t test is 0.000, the value is smaller than 0.05, which means Ha is accepted. The coefficient of determination R2 the results shown are 0.586, meaning that business success (Y) is strongly influenced by entrepreneurial characteristics (X) by 58.6% while other variables affect the rest.</p> Ni Kadek Juliantari Kadek Rai Suwena Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 72 77 10.23887/ekuitas.v11i1.64004 Pengaruh Brand Ambassador dan Word of Mouth Terhadap Brand Awareness Produk Ms. Glow di Kota Singaraja https://ejournal.undiksha.ac.id/index.php/EKU/article/view/60955 <p>This research was conducted to examine: (1) the effect of Brand Ambassador on Brand Awareness of Ms Glow's products, (2) the effect of Word of Mouth on Brand Awareness of Ms Glow's products, and (3) the influence of Brand Ambassador and Word of Mouth on Brand Awareness of Ms Glow's products. This type of research is causalitative research. The population in this study were all consumers of Ms Glow in the city of Singaraja. The population in this study is unknown because there is no exact data regarding the number of Ms Glow consumers in Singaraja City and the total sample is 110. The sample technique used is purposive sampling technique. Methods of data collection using a questionnaire with the method of data analysis, namely multiple linear regression analysis. The hypothesis test uses the t test and F test which are processed with the help of SPSS 25 for windows. The results of this study indicate that: (1) brand ambassadors have a positive and significant effect on brand awareness of Ms Glow products with a significance value of 0.000 &lt;0.05, (2) word of mouth has a positive and significant effect on brand awareness of Ms Glow products with a significance value of 0.000 &lt;0.05, and (3) brand ambassadors and word of mouth have a positive and significant effect on brand awareness of Ms Glow's products with a significance value of 0.000 &lt;0.05.</p> Luh Pani Atmini I Nyoman Sujana Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 78 85 10.23887/ekuitas.v11i1.60955 Efektivitas Model Pembelajaran Project Based Learning Berbantuan Mind Map terhadap Keterampilan Berpikir Kritis dalam Pembelajaran Ekonomi pada Siswa Kelas X di SMAS Dharma Kirti Sengkidu https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61204 <p>The low critical thinking skills of students encourage the need for solutions to control the problem. The recommended solution to this problem is the use of learning model project-based learning help mind map in economics studies. The purpose of this research is to know the use of the model project-based learning help mind map and its effectiveness in improving critical thinking skills in class X students at SMAS Dharma Kirti Sengkidu. This research is classified as experimental research by design nonequivalent control grup design. The population in this research is 49 students with a sample of class X E.A totaling 24 students as a control class using the expository model and class X E.B totaling 25 students as an experimental class using a model project-based learning help mind map. The sampling technique uses saturated sampling technique. This research was measured using multiple choice test instruments and observation sheets. Research results are interpreted from independent sample t-test, normalized gain test, and analysis of the observation sheet. The results of this research are: (1) there are differences in critical thinking skills with the experimental and control classes, (2) the percentage of student activity shows that students are more active with the experimental class than the control class, (3) the percentage of normalized gain scores with the experimental class is higher than the control class. Based on these results so that the model project-based learning help mind map effective in improving students critical thinking skills.</p> Ni Ketut Sri Budayani Made Ary Meitriana Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 86 97 10.23887/ekuitas.v11i1.61204 Persepsi Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha Pada Penggunaan E-wallet Sebagai Alat Pembayaran E-commerce https://ejournal.undiksha.ac.id/index.php/EKU/article/view/64511 <p>This study aims to analyze in depth the perceptions of students of the Faculty of Economics, University of Education of Ganesha on the use of <em>e-wallet</em>s as a means of payment for <em>e-commerce</em>. This type of research is descriptive quantitative with data collection methods in the form of questionnaires, but first tested for validity and reliability. The number of samples used is 348 respondents. The sampling technique used was a proportionate stratified random sampling technique and the sample decision was based on certain criteria, namely students of the Faculty of Economics, University of Education, Ganesha who used <em>e-wallet</em>s and students who had made <em>e-commerce</em> payments using <em>e-wallet</em>s. The data analysis technique used is descriptive analysis. The results of this study indicate: (1) The perception of students of the Faculty of Economics, University of Education in Ganesha on the use of <em>e-wallet</em>s as a means of payment for <em>e-commerce</em> in terms of the dimensions of perceived usefulness has a score of 4,821 with the criteria of strongly agreeing (2) Perceptions of students of the Faculty of Economics, University of Education Ganesha on the use of wallets as a means of payment for <em>e-commerce</em> in terms of perceived ease of use dimensions has a score of 8,134 with criteria strongly agree (3) Perceptions of students of the Faculty of Economics, University of Education Ganesha on the use of wallets as a means of payment for <em>e-commerce</em> in terms of attitude toward dimensions using technology has a score of 2,307 with the criteria of strongly agreeing (4) Perceptions of students of the Faculty of Economics, University of Education of Ganesha on the use of wallets as a means of <em>e-commerce</em> payment in terms of the dimensions of behavioral intention to use has a score of 2,245 with criteria of strongly agreeing (5) Perceptions of students of the Faculty of Economics Ganesha University of Education on the use of wallets as a means of <em>e-commerce</em> payment in terms of the actual system usage dimension has a score of 2,231 with the criteria of agreeing.</p> Josephine Tita Arquette I Putu Arya Dharmayasa Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 98 104 10.23887/ekuitas.v11i1.64511 Pengaruh Pengaruh Pemahaman Konsep Dasar Akuntansi dan Pengalaman Praktik Kerja Lapangan terhadap Kesiapan Siswa dalam Bekerja Pada Kelas XII Program Keahlian Akuntansi dan Keuangan Lembaga di SMK Negeri 1 Tabanan https://ejournal.undiksha.ac.id/index.php/EKU/article/view/60584 <p>The purpose of this study was to be able to determine the effect of understanding the basic concepts of accounting and practical experience of field work on student work readiness. This study used a quantitative research type with a research population of class XII AKL students at SMK Negeri 1 Tabanan, totaling 53 students using a proportional random sampling technique. Based on the results of research (1) there is a positive and significant influence between understanding the basic concepts of accounting on student work readiness as indicated by a sig value &lt;0.05 (0.002 &lt;0.05). (2) there is a positive and significant relationship between practical field work experience and student work readiness with a sig &lt;0.05 (0.000&lt;0.05). (3) there is an influence between understanding the basic concepts of accounting and practical experience of field work simultaneously on student work readiness with a sig value &lt;0.05 (0.000&lt;0.05). Based on the findings and results of the research, the implications that can be given are (1) students increase their knowledge and master the areas of expertise they are interested in, one of which is accounting. (2) make good use of field work practices as a vehicle for skills training. (3) in order to achieve high job readiness, it is necessary to master knowledge and skills through actual training related to the field of work of interest.</p> Luh Putu Widhia Lestari M. Rudi Irwansyah Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 105 115 10.23887/ekuitas.v11i1.60584 Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Shopee di Kota Singaraja https://ejournal.undiksha.ac.id/index.php/EKU/article/view/60905 <p>This study aims to determine: (1) the effect of service quality on <em>shopee</em> customer loyalty in Singaraja City, (2) the effect of customer experience on <em>shopee</em> customer loyalty in Singaraja City, and (3) the effect of service quality and customer experience on <em>shopee</em> customer loyalty in Singaraja City. The type of research used is causality. The population in this study are the users of the <em>shopee</em> application in Singaraja City. Determination of the sample in this study was carried out by purposive sampling method with certain criteria so as to obtain a total sample of 105 respondents. The type of data used is quantitative data. Sources of data used in this study are primary and secondary data. The data collection method used in this study was a questionnaire method. The data analysis technique used in this study is multiple linear regression analysis and uses the classical assumption test, t test, F test and coefficient of determination test. The results of this study indicate that: (1) service quality has a partial and positive effect on customer loyalty, (2) customer experience has a partial and positive effect on customer loyalty, and (3) service quality and customer experience have a simultaneous effect on customer loyalty.</p> I Gusti Agung Ayu Suryantini I Nyoman Sujana Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 116 122 10.23887/ekuitas.v11i1.60905 Rationalization of Action in Education Investment Decisions: Parents' Perceptions https://ejournal.undiksha.ac.id/index.php/EKU/article/view/62249 <p>This research aims to see how the rationality of parents towards their decision to act in improving the quality of human resources owned by children through education. This is due to the problems that arise from various theoretical studies on "Is the decision taken by parents in sending their children to school a rational action or is it only limited to the fulfillment of educational policies that have been made by the government in supporting the improvement of the quality of human resources through education?". Therefore, to answer the problems and objectives of this study, the researchers used a type of quantitative research with correlation and regression test methods. The research data was collected using a 7-point scale research instrument distributed through an online survey, and the data obtained was 185 respondents. The population and sample in the study were parents of students in class XII, Malang, East Java. The results of the study revealed that instrumental action rationalization and value action rationalization were able to significantly influence parents' decisions in investing in education. The hope of this research is more emphasized on the ability of parents to think rationally when making decisions to invest in children's education, especially on rational analysis of costs and benefits, and avoiding implicit or emotional decisions. Therefore, further research is needed on how parents respond to the decision to invest in education when viewed from other factors, both from internal parents and external factors from parents.</p> Andy Prasetyo Wati Sri Handayani Durinda Puspasari Jefry Aulia Martha Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 123 130 10.23887/ekuitas.v11i1.62249 Penerapan Model Pembelajaran Flipped Classroom dengan Integrasi Diferensiasi Produk untuk Meningkatkan Aktivitas dan Hasil Belajar Ekonomi Siswa Kelas XII IPS 1 SMA Negeri 2 Busungbiu https://ejournal.undiksha.ac.id/index.php/EKU/article/view/63595 <p>The classroom based researh aimed at discovering the aplication of Filpped Classroom learning model with the integration of product differentiation to improve the activity and the result study of Economy subject. This reserch was done into two cycles, where every cycle consisted of planning phase, implementation, observation, evaluation, and reflection. The subject of the research were the students of second semester of XII IPS 1 SMA Negeri 2 Busungbiu in the academic year of 2021/2022 which consists of 27 students. The object of the research was the improvement of the activity and the result study of in economy subject by the aplication of flipped classroom learning model integrated with product differentiontion. The data of the activity and the result study was collected by using observation method, questionairre, and test. The result of the research shows that there was an improvement of the activity and the result study from cycle I by the average 2,07 which can be categorized pretty good to be 2,56 which are good in cycle II. In the result study of Economy subject, students also had an improvement by the whole average 67,41, the retention was 67,41%, and the classical completion 70,37% in cycle I to be 75,56 in average, the retention was 75,56% and the clasical completion is 85,19% in cycle II. Based on the result of the research, it can be concluded that the aplication to the flipped classroom learning model with the integration of product diferentiation can improve the learning activity and the result study of economy subject.</p> Putu Agus Eka Sedana Jaya Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 131 142 10.23887/ekuitas.v11i1.63595 Pengembangan Lembar Kerja Peserta Didik (LKPD) Berbasis Profil Pelajar Pancasila dalam Mata Pelajaran Ekonomi di SMA N 1 Singaraja https://ejournal.undiksha.ac.id/index.php/EKU/article/view/61248 <p>This development research was carried out to develop Student Worksheets (LKPD) based on Profil Pelajar Pancasila in accordance with students needs in economics learning. The aimed of this study was to determine the design, validity, and feasibility of LKPD based on Profil Pelajar Pancasila in Economics at SMAN 1 Singaraja. Learning material experts, learning media experts, and class XII students as test subjects. 4D Models (define, design, develop, disseminate) as the development model used. Data were collected using questionnaires (validation sheets and student responses), observations and unstructured interviews. Data were analyzed using quantitative and qualitative descriptive analysis. The results obtained are products in the form of LKPD, including the results of: (a) design description with stages of define, design, develop, disseminate; (b) LKPD based on the Profil Pelajar Pancasila is declared feasible in accordance with the validity test results from material experts with a value of 95% and from media experts with a value of 97%; (c) LKPD based on the Pancasila Student Profile was declared feasible with a score of 89% from trials with small groups. Thus, LKPD based on the Profil Pelajar Pancasila is suitable for use in the learning process.</p> Ni Luh Putu Ayu Desy Pratiwi Luh Indrayani Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 143 150 10.23887/ekuitas.v11i1.61248 Feminism Perspective in Economic Welfare of Women Traders at Sukawati Art Market, Gianyar https://ejournal.undiksha.ac.id/index.php/EKU/article/view/64668 <p>This study aims to determine the perspective of feminism in the economic welfare of women traders in the Sukawati Art Market, Gianyar. Economic welfare as seen from the use of income to meet needs. This type of research is a qualitative phenomenological approach to understand the essence of the experience of informants related to the phenomena experienced by women traders. As many as 8 informants explained things related to the economic welfare achieved by these women. The findings show that women traders have various reasons for running a business and maintaining a business that supports various needs. Women traders are also able to manage their income as traders in meeting health, education, consumption patterns, housing and social needs.</p> Luh Indrayani Ni Wayan Ayu Santi I Nyoman Sujana Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 151 157 10.23887/ekuitas.v11i1.64668 Pengaruh Disrupsi Digital Menggunakan Content Marketing Terhadap Keputusan Pembelian Produk pada Umkm di Kota Denpasar https://ejournal.undiksha.ac.id/index.php/EKU/article/view/54492 <p style="font-weight: 400;">The purpose of making this article is to find out how digital disruption using content marketing influences the purchasing decisions of MSME products in Denpasar City. There are several things that can influence the decision to purchase a product, but there are factors that are rarely measured, namely digital disruption using content marketing. This article includes a quantitative study with the obtained from the questionnaire. The samples used were 99 samples. Data analysis in this study used the SmartPLS program. The research results show that digital disruption has a significant positive effect on the creation of MSME content marketing in Denpasar City. Digital disruption also has a significant positive influence on product purchasing decisions for SMEs in Denpasar City, and in mediation, content marketing has a significant positive influence on purchasing decisions for SMEs products in Denpasar City.</p> Ni Made Widnyani Ni Luh Putu Surya Astitiani Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 158 163 10.23887/ekuitas.v11i1.54492 Relationship Between Working Hours and Gojek Driver Income in Denpasar City https://ejournal.undiksha.ac.id/index.php/EKU/article/view/65768 <p>The purpose of this study was to determine the working hours and income of GOJEK drivers in Denpasar, Bali, as well as the relationship between working hours and income of GOJEK drivers in Denpasar, Bali. This type of research is quantitative research using a correlative research design. The population of this study consisted of 1275 GOJEK drivers in the city of Denpasar. The sample for this study was determined using the Slovin formula which determined 304 GOJEK drivers in Denpasar City. Data collection using a questionnaire was analyzed using descriptive analysis and Pearson Product Moment correlation analysis using SPSS 24.0 for Windows. The results showed that the working time of GOJEK drivers in Denpasar Bali was 26 people (8.55%) in the high category, 178 people (58.55%) in the medium category and 100 people (32.89%) in the low category. ) very high category of 20 people (6.58%), high category of 26 people (8.55%), medium category of 154 people (50.66%), low category of 86 people (28.29%) and very low category of 18 people (5.92%), and length of service has a significant relationship with the income of GOJEK drivers in Denpasar. The city of Bali has a correlation value of 0.787 and a significance value of more than 0.000 less than α = 0.05.</p> I Wayan Sugiartana Aditya Manggala R.S. Komang Trisna Eka Putra Ni Made Puriati Cokorda Istri Mas Kusumaningrat Copyright (c) 2023 http://creativecommons.org/licenses/by-sa/4.0 2023-06-30 2023-06-30 11 1 164 170 10.23887/ekuitas.v11i1.65768