Analysis of Percentage Frequency Distribution Towards Satisfaction from Users of Honda Motorcycles

the Tunas Jaya Abadi Motor dealer. Concluded that the frequency distribution percentage significantly affects the satisfaction of Honda Tunas Jaya motorcycle users


INTRODUCTION
Nowadays, motorcycle is the main transportation relied by people in Palangka Raya, not only the upper middle class but also lower class have these two-wheeled vehicles as personal vehicles. In Palangka Raya, the number of public transportations is limited, so, people use motorbikes as private vehicles. A great demand of motorbikes is triggered by its convenience and support daily activities (Budiyanto & performance during transactions. Because good employees have a positive and significant effect on customer satisfaction (Kurniawaty et al., 2019;Wibowo & Darmastuti, 2012).
The promotional mix of Honda motorcycles that most influence the purchase intention of the product is the advertising component (Tristiana & Mashariono, 2016;Wirakanda & Ayu, 2021). Promotional activities carried out by PT Astra Honda Motor has the main theme of "One Heart" which has now become one of the company's innovations, as well as to strengthen the corporate brand image campaign and also introduce the company added value which is reflected in products and technology both from advertisements and model of the One Hearts motorcycle. Is this able to increase the number of sales and the level of satisfaction of Honda motorcycle users. This situation triggers the author to research more deeply about the satisfaction of Honda motorcycle users, taking into account the frequency percentage distribution. Therefore, the purpose of this study is to analyze the percentage of Honda motorcycle distribution to the satisfaction of its users in the city of Palangka Raya.

METHODS
This research is quantitative research, quantitative research methods can be interpreted as research methods based on a particular population or sample, sampling techniques are generally carried out randomly. In this study, the authors used quantitative research methods. namely research that starts from data collection, interpretation, and appearance of the results, many are required to use numbers. This type of research includes experimental research in the form of quasi-experiments because it is not a pure experiment but like pure. Quantitative research methods can be interpreted as a research method based on the philosophy of positivism, used to research on a particular population or sample, sampling technique generally done randomly, data collection using research instrument, data analysis is quantitative/statistical, with the aim of to test the established hypothesis (Sugiyono, 2017).
This study used a descriptive method with a survey approach and using random sampling technique. The data was obtained through questionnaires which were distributed to respondents, namely motorcycle users with the Honda brand. The survey in this study was carried out through information collection techniques by compiling a list of questions (questionnaires) to be submitted to respondents. Surveys can be useful for descriptive purposes, assist in comparing existing conditions with predetermined criteria, and also assist in carrying out evaluations. Based on the explanation above, the researcher used a sample using the Slovin formula, which was determined by the author with the percentage of inaccuracy was 10%. Samples in this study were men and women from various backgrounds and ages. The number of samples is often expressed in sample size. If the number of populations is huge, it is impossible for the researcher to study all the population, so samples can be taken from the population. The sample size was calculated by using the Slovin formula and obtained 57 respondents with an error rate of 10%. The collection technique in this research, the authors collect data using a questionnaire, namely by asking or making a list of questions addressed to respondents. Then it was analyzed descriptively, associative analysis, and tested the validity and reliability of the instrument to get the results you want to know.

Results
As has been stated in the formulation of the research problem, namely to determine Satisfaction Level of Honda Motorcycle Users at the Tunas Jaya Abadi Dealer, Palangka Raya. Satisfaction is the level of feeling that described by a person as results of a comparison between the performance of products/services that they have received and expected (Kotler, 2008). To increase the satisfaction of Honda motorcycle users at the Tunas Jaya Abadi Dealer, Palangka Raya, employees must be able to provide good service and also entertain the users so they feel like at home and comfortable to serve at there. In addition, the products offered by Honda Tunas Jaya Palangka Raya have been able to attract consumers to buy their products (Juariah & Azhar, 2016). The product quality factor has the most dominant influence on consumer satisfaction for Honda motorcycles. This is in line with what happened at the Honda Tunas Jaya dealer where product quality is a trigger for consumer satisfaction, so that the percentage of product distribution carried out by Honda can be said to be able to meet the needs of its consumers. This can be seen from the results of data analysis that is processed, namely the percentage of very satisfied, namely 23%, satisfied 46%, quite satisfied 28%, less satisfied 1%, dissatisfied 2%.
Before going further, the author will convey the findings on the consumer characteristics of the Tunas Jaya Abadi fleet dealer, based on the results of processing data obtained through questionnaires, it can be seen that the characteristics of consumers are divided into several types. Based on gender, age and length of time consumers become customers of Honda motorcycles. Based on the gender of the 57 respondents using Honda motorcycles, there are 32% male users and 68% female. Furthermore, users based on age found that the age of users at the Tunas Jaya Abadi Fleet Dealer was 69% 20-25 years old, 26-30 years old as much as 12%, and 19% over 31 years old. While the length of time a user has become a customer found that users who are customers who use Honda motorcycles are more than or equal to 2 years as much as 43%, and less than 2 years as much as 25%.
In this study, the users assessed the acceptance and suitability of consumer expectations for a product or service at the dealer to measure user satisfaction. If the users' expectations for the product/service provided are appropriate, the users will be satisfied. These results indicate that this research is relevant to the theory that customer satisfaction is a fulfillment of expectations, customers can be said to be satisfied with the product or service if the customer's expectations for the product/service provided are appropriate and even exceeds their expectations (Tjiptono, 2013).
Furthermore, on the price dimension, the findings show that the percentage is very satisfied 9%, satisfied 41%, quite satisfied 49%, less satisfied -, dissatisfied 1%. From the processed data, it is found that the percentage of the price dimension also provides sufficient satisfaction to consumers. Satisfied consumers will produce loyal customers, and loyal consumers will generate profits for the company. The increasing demand for two-wheeled motorized vehicles is an opportunity that is continuously considered to win the existing market competition (Muhammad Irawan Noor, 2020). Customer loyalty is the key to win the automotive competition. In the service quality dimension, it is known that the percentage is very satisfied 12%, satisfied 42%, quite satisfied 42%, less satisfied 2%, dissatisfied 2%. From the results of the processed data, it was found that the percentage of the dimensions of customer service quality was quite satisfied. Good service quality is very important in creating customer satisfaction, but to understand how to evaluate the quality received by consumers is not easy (Munawaroh, 2009).
The findings from the results of research at Honda Tunas Jaya dealers are employees who always provide patient and friendly service to consumers. However, another thing that can disappoint consumers is when consumers expect to get a discount or installment discount and this cannot be provided by the company. However, in general, the authors observed that during carrying out the research the services provided were quite good and this was evidenced by the percentage of processed data results. In the dimension of emotional factors, it is known that the percentage is very satisfied 12%, satisfied 45%, quite satisfied 41%, dissatisfied 2%, dissatisfied, in this study it can be seen that users are satisfied with the results of services performed by Honda Tunas Jaya dealers. Service quality has a significant effect on customer satisfaction (Achsa & Wibisono, 2021). Based on data of users' satisfaction that had been processed, it shows that Cost and convenience dimension got the highest level (53%) in the "Satisfied" column. The value shows the understanding that consumers were satisfied with the convenience of services, transactions/payments, in obtaining cost details at the Tunas Jaya Abadi Dealer, Palangka Raya. Thus, it is concluded that the Cost and Convenience dimension have a positive and significant effect on the User Satisfaction variable at Tunas Jaya Abadi Dealer Users in Palangka Raya.

Discussion
As has been stated in the formulation of the research problem, namely wanting to know the Satisfaction Level of Honda Motorcycle Users at the Tunas Jaya Abadi Fleet Dealer, Palangka Raya. To answer these problems, the way to increase the satisfaction of Honda motorcycle users at the Tunas Jaya Abadi Fleet Dealer Palangka Raya is that employees can provide good service to users and also make users feel at home and comfortable to serve there. The same thing was also conveyed simultaneously the dimensions of service quality affect customer satisfaction (Putranto et al., 2019;Santoso & Alawiyah, 2021). Service quality, promotion, and after-sales service have a significant joint effect on customer/consumer satisfaction (Phoebby Ruusen et al., 2014;Sinha & Verma, 2020). Therefore, consumer satisfaction needs to be maintained because it will have an influence on consumer loyalty (Lis & Neßler, 2014;Saparso & Jesfer, 2010). In addition, the product and brand image of Honda motorcycles also have a significant influence on consumer purchasing decisions (Natajaya, 2017). In addition to product attributes, dimensions of quality, labels, and aesthetics of Honda motorcycles also have a positive and significant effect on customer loyalty, because that there is a difference in consumer satisfaction for Honda motorcycles with consumer satisfaction for Yamaha motorcycles in body design, therefore company management should pay more attention to the product so that it can be improved again so that the results affect customer satisfaction (Saina et al., 2021;Tuju et al., 2018). The increasingly affordable selling price of Honda motorcycles and good product quality also have an influence on consumer satisfaction (Tristiana & Mashariono, 2016). In addition to standard operating procedures (SOPs) for services, namely reliability, responsiveness, assurance, empathy, and tangible effect on kep consumer satisfaction, it is these elements that need to be considered so that they can provide satisfaction to customers (Mukti, 2017;Rumansara et al., 2015).
In this study, the user assesses the extent to which the acceptance and suitability of consumer expectations for a product or service at the Honda Palangka Raya Dealer is to measure user satisfaction, and as a result the user's expectations for the product/service provided are appropriate, the more likely the user is to satisfied. These results indicate that this research is relevant to the theory that customer satisfaction is a fulfillment of expectations, the quality of service that is considered good by customers certainly benefits the company (Purba et al., 2020;Sumitro & Soekotjo, 2018). Without the quality of service, the results of customer satisfaction will be less good (Armaniah et al., 2019;Insyroh & Setyowati, 2018). The contribution of product quality can also explain consumer satisfaction, dimensions of service quality also have a dominant influence on consumer satisfaction (Loekito et al., 2017;Rahman et al., 2020). Therefore, quality improvement needs to be done in order to avoid low quality of the product (Amalia, 2012;Rizka, 2019). The influence of service quality on consumer satisfaction was also found to be positive by (Dinsar, 2020). In addition, the results showed that customer satisfaction had a significant effect on willingness to pay, and waiters and emotional quality simultaneously had a significant effect on sales volume (Idris, 2019;Rizqiana & Kusumastuti, 2021). Service quality had an influence on consumer satisfaction. Customers can be said to be satisfied with the product or service if the customer's expectations for the product/service provided are in accordance with and even exceeding their expectations, the quality of service and good facilities affects consumer satisfaction (Achsa & Wibisono, 2020;Marsih, 2019).
Based on the results of data that has been processed, the level of user satisfaction can be seen that the highest is in the Cost and Ease 53% dimension in the "Satisfied" column. The value obtained shows the understanding that consumers are satisfied with the ease of obtaining services, the ease of transactions/payments, the ease of obtaining cost details at the Tunas Jaya Abadi Fleet Dealer, Palangka Raya. Thus, it is concluded that the dimensions of Cost and Ease have a positive and significant effect on the User Satisfaction variable at Tunas Jaya Abadi Fleet Dealer Users in Palangka Raya. This shows some similarities with the results of other studies conducted by different researchers but shows similar results that customer satisfaction can be built and maintained either by distributing goods to customers properly, or with adequate service. The latest from this research is that distribution also has a positive influence on consumer satisfaction, especially in the city of Palangka Raya.

CONCLUSION
The satisfaction of motorbike users at the Tunas Jaya Abadi Motor dealer in Palangka Raya, seen from the product quality dimension, it is known that users are more interested in attractive Honda motorcycle design indicators, from the price dimension it is known that most of the users are satisfied. To the prices marketed at the Tunas Jaya Abadi Motor dealer in Palangka Raya, from the service quality dimension that users are quite satisfied with the services at the Tunas Jaya Abadi Fleet Dealer, from the emotional factor dimension it is known that users are satisfied with the service results at the Tunas Jaya Abadi Motor dealer in Palangka Raya. Palangka Raya, and from the cost and convenience dimensions it is known that users are very satisfied with the cost and convenience dimensions at the Tunas Jaya Abadi Motor dealer in Palangka Raya and this dimension outperforms all existing dimensions. So in this research it is concluded that the percentage of frequency distribution has a significant influence on the satisfaction of Honda Tunas Jaya motorcycle users. Hopefully the shortcomings in this study can be improved by future researchers.