Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang

wisatawan. citra Penelitian wisatawan domestik hingga Teknik analisis data analisis regresi berganda. Data dianalisis to their In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.


INTRODUCTION
Gianyar Regency is the center of culture and various arts for Bali's domestic and foreign tourists. One of the famous tourist areas in Gianyar Regency is Sukawati District. Not only cultural tourism, but Sukawati District also has a unique and different natural tourist attraction, namely Hidden Canyon Beji Guwang. This destination is located on Jalan Garuda Wisnu, Banjar Wangbung, Guwang Village, Sukawati District. The development of Hidden Canyon Beji Guwang as a tourist destination began in 2015 (Risti & Anom, 2018;Sugianta & Sunarta, 2018). Hidden Canyon Beji Guwang offers a challenging trekking experience along the 750-meter Beji Guwang River, whose left and right sides are brownish-black rock cliffs (Risti & Anom, 2018). Because of this attraction, Hidden Canyon Beji Guwang can attract the attention of domestic and foreign tourists to come to this destination. According to BUMDES Guwang,19.188 tourists visited Hidden Canyon Beji Guwang in 2018. The number of tourist visits to Hidden Canyon Beji Guwang increased by 31.977 tourists in 2019. It is the highest number of tourists visits in the last four years. Moreover, since the COVID-19 pandemic started in Indonesia, the number of tourists who visited Hidden Canyon Beji Guwang decreased to 6.341 in 2020 and 3.430 in 2021 due to the PPKM policy given by the Indonesian government. Although the number of visits decreases, tourists are still interested in visiting the Hidden Canyon of Beji Guwang, dominated by domestic tourists in Indonesia.
Hidden Canyon Beji Guwang has a novelty side in the tourist experience because of the unique natural attractions, and it provides new experiences for tourists. Novelty becomes an essential aspect of the experience so that tourism activities become more enjoyable (Mitas & Bastiaansen, 2018). The perception of consumers who regard the product as something new results from the novelty aspect. It will increase consumers' interest in buying the product (Sung et al., 2016). Novelty can affect consumers in processing information and make it the basis for decision making (Chang et al., 2014). Therefore, the novelty of a tourist destination should be able to stimulate their confidence about the destination and influence the decision-making process, such as the revisit intention.
Tourists' revisit intentions can be influenced by satisfaction, service behavior, and perceived value after visiting a destination (Mannan et al., 2019). Previous studies found that the novelty of wine cultural events significantly affects one's perceived value and satisfaction (Santos et al., 2021;Yen & Wang, 2020). Travelers who seek novelty in the United Arab Emirates when traveling affect their loyalty to a destination (Albaity & Melhem, 2017). In the context of nature-based and rural destinations, the motivation of tourists to seek novelty has a positive effect on their behavioural intentions, including revisit intention (Kitouna & Kim, 2017;Pujiastuti, 2020). Another study shows that the novelty of the tourist experience at the Taiwan Night Market less affects tourists' re-travel intentions (Zhang et al., 2021). Other research on novelty shows that the physical facilities of amusement park attractions influence tourists' behavioural intention with the mediation of perceived novelty experience (Blomstervik et al., 2021).
The experience gained from visiting a tourist destination can affect the image, which currently, individuals are likely to prioritize the experience of the destination. Destination experiences can give tourists a positive impression and enjoyment (Manurung & Astini, 2020). A positive destination image can influence views and create a unique perception of the destination (Chaulagain et al., 2019). Tourists are often faced with various references for a tourist destination to fulfill their travel motivation, so the role of the destination image is needed when visiting for the first time or intending to revisit in the future. It is explained in previous research, which shows that the destination image factor has a significant relationship with one's travel intentions, even exceeding the risk factor (Khan et al., 2017;Promsivapallop & Kannaovakun, 2017). The destination image has an overall positive impression on tourists who have visited before than tourists visiting for the first time . It is reinforced by research that shows that the destination image directly impacts tourists' revisit intention (Abbasi et al., 2021;Junaedi & Harjanto, 2020;Nguyen Viet et al., 2020).
The uniqueness of the natural tourist attraction that Hidden Canyon Beji Guwang only owns allows tourists to get new experiences that cannot be found anywhere else. Hidden Canyon Beji Guwang has attracted many tourists' attention, so tourists' revisit intention must be investigated as a consideration for developing this destination in the future. Previous research has shown that tourists' motivation to seek novelty positively affects revisit intentions (Kitouna & Kim, 2017;Pujiastuti, 2020). However, the novelty offered at a destination is considered less influential on tourists' revisit intention (Zhang et al., 2021). Based on several previous studies, the destination image can also affect tourists' revisit intention (Abbasi et al., 2021;Junaedi & Harjanto, 2020;Nguyen Viet et al., 2020). The relationship between novelty, destination image, and revisit intention has not been more investigated, especially in a nature-based destination that offers a challenging experience. This study aims to determine the effect of novelty and destination image on tourists' revisit intention to Hidden Canyon Beji Guwang.

METHODS
This study used a quantitative method that describes a problem and data analysis in the form of numbers involving statistics. The population used in this study was 60.936 tourists who had visited the Hidden Canyon Beji Guwang from 2018 to 2021. The sampling technique used in this research is purposive sampling which means the research sample was collected based on specific criteria/considerations (Sugiyono, 2014). The sample used in this study was domestic tourists who had visited the Hidden Canyon from 2018 to 2021 as respondents. The sample size calculation used the Yamane formula with a 10% margin of error and it resulted in 100 samples. Primary data were collected using online questionnaires distributed to the respondents who fit the sample criteria. The questionnaire used the Likert 4-scale, which is 1 (strongly disagree) to 4 (strongly agree). Data were analyzed using SPSS Version 25.0 with multiple regression analysis methods, an analytical technique that can test the influence of two independent variables, novelty (X1) and destination image (X2), on the dependent variable, namely revisit intention (Y).

Characteristics of Respondents
Based on the results of the research questionnaire, it can be seen a description of the characteristics of the respondents, which includes four aspects, namely gender, age, domicile, and frequency of visiting Hidden Canyon Beji Guwang.  Table 1 shows that the number of respondents is 100 people. When it's viewed from gender, most respondents are female, with a percentage of 55%. Then, when considering the age, most respondents are aged 20-25 years, which is 56% of the total respondents; this shows that most tourists in this age range are more interested in nature tourism with challenging adventures. From the domicile aspect, most respondents were domiciled in Bali. From the frequency of visits, most respondents only visited the Hidden Canyon Beji Guwang once, with a percentage of 78%.

Normality Test
The normality test in Table 2 shows that the Kolmogorov-Smirnov value is 0.200 > 0.05. This value indicates that the data used in this study were normally distributed.

Multicollinearity Test
Testing for multicollinearity symptoms is done by looking at the value of VIF (Variance Inflation Factor) and its tolerance. If the tolerance value was < 0.10 and VIF > 10, then there was a correlation that was too large between one of the independent variables and the other independent variables (multicollinearity occurs). Meanwhile, there was no multicollinearity if the tolerance value was > 0.10 and VIF < 10. The results of the multicollinearity test show that the tolerance value was 0.546>0.10 and the VIF value was 1.832<10. It can be concluded that the regression model of this study was free from multicollinearity symptoms.

Heteroscedasticity Test
Based on Table 3, it can be seen that each independent variable has a significance value of > 0.05. Therefore, this study was free from heteroscedasticity symptoms.

Multiple Linear Regression Analysis
This analysis determines the effect of the independent variables of novelty and destination image on the dependent variable of revisit intention. The results of the regression analysis can be seen in Table  4. The multiple linear regression equation shows the direction of each independent variable to the dependent variable. Based on Table 4, it can be seen that the constant value was 3.017. This value showed that if the novelty and destination image were equal to 0 (zero) or constant, it would be 3,017. The regression coefficient of the novelty independent variable 0.146 indicates a positive direction between the novelty variable (X1) and the intention to revisit (Y). If the novelty variable (X1) increases by 1 unit, revisit intention (Y) will increase by 0.146. The regression coefficient of the novelty independent variable is 0.079, meaning that there was a positive direction between the destination image variable (X2) and revisit intention so that if the destination image variable increases by 1 unit, revisit intention (Y) will increase by 0.079.

Hypothesis Test
The hypothesis was tested using two types of tests: the T-test and the F-test. The T-test was used to test the regression coefficients to examine whether there is a partial effect between novelty and destination image on tourists' revisit intention to Hidden Canyon Beji Guwang. Table 5 shows the results of the t-test calculations. Based on Table 5, it can be seen that t-count (2.139) > t-table (1.660) with a significance level of 0.035 <0.05, so H0 is rejected and Ha is accepted. It can be concluded that the novelty variable has a positive and significant effect on tourists' revisit intention to the Hidden Canyon Beji Guwang. Based on Table 5, it can be seen that t-count (3.247) > t-table (1.660) with a significance level of 0.002 <0.05, so H0 is rejected and Ha is accepted. The destination image variable has a positive and significant effect on tourists' revisit intention to the Hidden Canyon Beji Guwang. The F-test was carried out to examine the effect of novelty and destination image simultaneously on tourists' revisit intention to Hidden Canyon Beji Guwang. The calculation results are shown in Table 6. Based on Table 6, it can be seen that f-count (22.425) > f-table (3.09) with a significance level of 0.000 <0.05, so H0 is rejected and Ha is accepted. It can be concluded that novelty and destination image simultaneously affect tourists' revisit intention to the Hidden Canyon Beji Guwang.

Discussion
This study aims to recognize novelty and destination image's influence on tourists' revisit intention at Hidden Canyon Beji Guwang. Discussing the relationship between novelty and destination image as pull factors that can influence tourists' revisit intention to Hidden Canyon Beji Guwang provides valuable suggestions for academics and practitioners, especially destination managers, to increase tourists' revisit intention. This study indicates that novelty (X1) positively and significantly affects domestic tourists' revisit intention (Y) to Hidden Canyon Beji Guwang. Based on psychological theory, novelty means the result of subjective interpretation when the experience gained exceeds expectations, has never been experienced before, or is less familiar (Sung et al., 2016). Then, novelty means comparing past experiences and current perceptions (Albaity & Melhem, 2017). It is based on the understanding that tourists are interested in trying something new or unique on their trip. Therefore, if a tourist tends to look for new things in a tourist destination, the novelty experiences offered by a destination should significantly influence the tourist's revisit intention (Zhang et al., 2021).
The novelty of a tourist destination can stimulate tourists' confidence in the destination to influence the decision-making process, such as tourists' revisit intention. This study indicates a significant relationship between the novelty of Hidden Canyon Beji Guwang and tourists' revisit intention. It means that the novelty of Hidden Canyon Beji Guwang, such as a challenging trekking experience, can increase tourists' revisit intention. The results of this study are supported by previous research, which shows that tourists seeking novelty in the United Arab Emirates positively affect their loyalty to the destination (Albaity & Melhem, 2017). This study also supports previous research showing that tourists seeking novelty in nature-based tourist destinations can influence tourists' behavioral intentions, including revisit intention (Kitouna & Kim, 2017).
Destination image (X2) positively and significantly affects domestic tourists' revisit intention (Y) to Hidden Canyon Beji Guwang. Destination image can refer to a combination of ideas, beliefs, and impressions from a tourist's perspective regarding the insight of a destination (Batat & Phou, 2017). These beliefs, thoughts, and impressions will become a reference in developing the destination image. Most research on destination image focuses on the cognitive component that contains tourists' views of the destination (Ahmadova, 2018;Chaulagain et al., 2019;Nguyen Viet et al., 2020). Destination image can encourage the success of tourist destinations and increase tourist satisfaction after visiting a destination (Alcocer & Ruiz, 2020;Marques et al., 2021). When tourists feel satisfied because of the perceived image of the destination, it will increase tourists' revisit intention (Bayih & Singh, 2020;Mannan et al., 2019). This study indicates that destination image directly affects domestic tourists' revisit intention to Hidden Canyon Beji Guwang. This result supports the previous research, which states that destination image affects the tourists' revisit intention to Bukit Penang and Batu Secret Zoo (Abbasi et al., 2021;Junaedi & Harjanto, 2020). This study also supports previous research, which finds that destination image, mainly the strong attractiveness of a destination, directly impacts tourists' revisit intention (Nguyen Viet et al., 2020).
Based on the results, this study suggests that Hidden Canyon Beji Guwang can add new products, services, or activities to encourage tourists to revisit this destination. These innovative things bring through Hidden Canyon Beji Guwang to offer a new experience that will be different from tourists' previous visits. This study implicates the novelty experience offered by Hidden Canyon Beji Guwang means that tourists will face new uncertainties and challenges. The interaction between tourists and tour guides plays an important role. Therefore, the manager can improve the service quality of the guide at Hidden Canyon Beji Guwang, such as knowledge, interpersonal communication, good problem-solving skills, and professionalism to influence future tourists' revisit intentions. Improving better services, security and tourist safety at Hidden Canyon Beji Guwang will cause the destination image to be more positive and enhance tourists' revisit intention.
There are some limitations to this research. First, it only examined domestic tourists who have visited Hidden Canyon Beji Guwang, and these results cannot be generalized to international tourists. Second, this study focused on novelty and destination image variables influencing tourists' revisit intention. Future studies can extend the findings by exploring other variables outside of this study, such as satisfaction, service behavior, travel experience, and perceived value. Third, this study has investigated a nature-based destination that offers a challenging trekking experience. Further research can examine the effect of novelty and destination image variables on tourists' revisit intention using objects from other destinations by comparing the tourism settings and experience

CONCLUSION
In conclusion, the novelty of Hidden Canyon Beji Guwang, a challenging trekking experience, positively and significantly affects domestic tourists' revisit intention. Destination image also has a positive and significant effect on domestic tourists' revisit intention to Hidden Canyon Beji Guwang. The novelty and destination image simultaneously affect domestic tourists' revisit intention to Hidden Canyon Beji Guwang. For the manager of Hidden Canyon Beji Guwang, it is suggested to add new products, services, or activities to encourage tourists to revisit this destination. Moreover, the manager is expected to provide better services and pay attention to security and tourist safety issues so that the destination image will be more positive and increase tourists' revisit intention.