THE INFLUENCE OF CULTURE AND MOTIVATION TO DECISION ENTREPRENEURSHIP
DOI:
https://doi.org/10.23887/ijssb.v1i3.11899Keywords:
Culture, Motivation, and DecisionAbstract
The Influence of Culture and Motivation to Decision Entrepreneurship (Studies in Student faculty of Economics and Business, Musamus University 2012 & 2013).
The research aims to determine the influence of culture and motivation to decision enterpreneurship in students of the Faculty of Economics and Business, Musamus University 2012 & 2013. The sample of this research were 83 respondents drawn from each department management, accounting and economic development with the sampling method is purposive sampling. The analysis technique used is multiple linear regression.
From the results of multiple linear regression analysis that has been processed in the obtained equation Y = 24,354 + 0,356 (X1) + 0,430 (X2) + e. From the result of testing the hypothesis that the T test and F test showed that the variables of culture and motivation influence and significant effect partially and significantly partially or simultaneously to the decision enterpreneurship to the students of the Faculty Economics and Business, University of Musamus Merauke force in 2012 and 2013. This is evidenced by the tvalue Culture (X1) 2.992 > ttable significant level of 1.6638 with 0.004 < 0.1 so that Ha accepted H0 is rejected. Motivation tvalue (X2) 4,704 > ttable 1.6638 with a significant level of 0.000 < 0.1 so that Ha accepted H0 is rejected. Then 21.186 Fcount> Ftable 3,11 with a significant level of 0.000 < 0.1 so that Ha accepted H0 is rejected. Value Adjusted R Square is 0.330, which means all of these variables together influence the decision amounted to 33%, while 67% are influenced by other variables not examined in the study.References
Amalia, Firda. (2011). Analysis of Cultural, Social, Personal, and Psychological Factors Against Purchasing Decision of Liquid Liquid Adder Brand M-150 In Semarang, Thesis. University of Diponegoro, Semarang.
Arikunto, Suharsimi. (2006). Research Procedures A Practice Approach. Revised Edition IV.Jakarta: PT. RienekaCipta.
Fahmi, Irham(2013). Entrepreneurship: Theory, Case, and Solutions. Bandung: Alfabeta
Ghoni, Abdul & Tri Bodroastutu.The Effect of Cultural, Social, Personal and Psychological Factors on Consumer Behavior (Study On Purchase of Housing in GriyaUtama Housing BanjardowoSemarang), Scientific articles. High School of Economics WidyaManggala, Semarang.
Ghozali, Imam. (2005). Application of Multivariate Analysis with SPSS Program.Semarang: Diponegoro University Publishing Agency
Husein, Umar. (2007). Research Methods For Thesis and BusinessThesis. Jakarta: PT. King GrafandoPersada
Kotler, Philip and Armstrong.(2008). Marketing Principles. Jakarta: Erland
Kuncoro, Mudrajad. (2003). Research Methods For Business and Economics. Jakarta: Erlangga
Mathis L. Robert and John Jackson. (2006). Human Resource Management.Jakarta: Salemba Four
Sekaran, Uma. (2006). Research Methods For Business and Economics. Jakarta: Erlangga
Saiman, Leonardus. (2015). Entrepreneurship: Theory, Practice and Cases.Jakarta: Salemba Four
Sugiyono. (2012). Quantitative, Qualitative and R & D Research Methods. Bandung: Alfabeta
Sugiyono. (2011). Quantitative, Qualitative and R & D Research Methods. Bandung: Alfabeta
Sugiyono. (2007). Quantitative, Qualitative and R & D Research Methods. Bandung: Alfabeta
Swastha, Basu and Hani. (2013). Marketing Management: Consumer Behavior AnalysisYogyakarta: BPFE
Swastha, Basu dan Irawan. (2005)Marketing Management: Consumer Behavior Analysis.. Yogyakarta: Liberty
