Pengaruh Kepercayaan Konsumen Terhadap Minat Beli Produk Pakaian Secara Online
DOI:
https://doi.org/10.23887/ijssb.v2i3.16240Keywords:
Kepercayaan Konsumen dan Minat BeliAbstract
Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan konsumen terhadap minat beli produk pakaian secara online dan seberapa besar pengaruh kepercayaan konsumen terhadap minat beli produk pakaian secara online. Subjek dalam penelitian ini adalah minat beli produk pakaian secara online, dan objeknya adalah kepercayaan konsumen. Jenis penelitian yang digunakan dalam penelitian ini adalah kausalitas. Populasi dalam penelitian ini yaitu seluruh mahasiswa jurusan pendidikan Ekonomi Undiksha semester V. jenis data yang dikumpulkan adalah data kuantitatif dengan menggunakan metode kuisioner serta dianalis dengan menggunakan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif variabel kepercayaan konsumen terhadap minat beli produk pakaian secara online. Berdasarkan hasil uji parsial diperoleh t hitung sebesar 3,003 dan koefisien regresi 1,308 dengan signifikansi 0,003. Dengan demikian, dapat disimpulkan bahwa kepercayaan konsumen berpengaruh positif dan signifikan terhadap minat beli produk pakaian secara online sebesar 30,8%.References
Archie B. Carroll, “Understanding StakeholderThinking,” Business Ethics: A European Review,January 1997, 46–51. Also see Archie B. Carroll,“The Pyramid of Corporate Social Responsibility:Toward the Moral Management of OrganizationalStakeholders,” Business Horizons, July–August,1991, 39–48 (PDF) The Four Faces of Corporate Citizenship. Available from: https://www.researchgate.net/publication/227988859_The_Four_Faces_of_Corporate_Citizenship [accessed Sep 22 2018].
Adams, M., Thornton, B., & Sepehri, M.2012. The impact of the pursuit of sustainability on the financial performance of the firm. Journal of Sustainability and Green Business,1.Retrieved from http://www.aabri.com/manuscripts/10706.pdf
Aggarwal, Priyanka. 2013. Impact of Sustainability Performance of Company on its Financial Performance: A Study of Listed Indian Companies. Global Journal of Management and Business Research Finance Vol. 13 Issue 11 Version 1.0. Online ISSN : 2249-4588 & Print ISSN : 0975-5853. University of Delhi, India.
Ameer, R., & Othman, R.2012.Sustainability Practices and Corporate Financial Performance: A Study Based on the Top Global Corporations. Journal of Business Ethics,108 (1), 61-79.Author, A.A. (Tahun Terbit). Judul Artikel. Nama Jurnal, Volume(Nomor), pp.-pp. DOI:XX.XXX atau Diakses dari http://xx
Budiasni, Novi. 2016. Penerapan Corporate Social Responsibility (CSR) pada Lembaga Keuangan Perkreditan Desa (Lpd) Berbasis Kearifan Lokal Di Bali. Tesis. Pascasarjana Universitas Pendidikan Nasional, Denpasar, Bali.
Bulelengkab.admin. Dua Puluh Tujuh LPD di Buleleng Macet, Lima Puluh Lima Desa Pakraman di Bali Belum Punya LPD. https://bulelengkab.go.id/detail/berita/dua-puluh-tujuh-lpd-di-buleleng macet-lima-puluh-lima-desa-pakraman-di-bali-belum-punya-lpd-33. Diakses tanggal 3 Juni 2017
Clarkson, Peter M, et.al. 2007. Revisiting The Relation Between Environmental Performance and Environmental Disclosure: An Empirical Analysis. Accounting, Organizations and Society: Elsevier Journal.
De Klerk,M.,& de Villiers,C.2012. The value relevance of corporate responsibility reporting: South Africa evidence. Meditari Accountancy Research, 20(1), 2-2.
Eccles,R.G.,Ioannou,I.,& Serafeim,G.(2012).The impact of a corporate culture of sustainability on corporate behavior and performance (No. w17950). National Bureau of Economic Research.
Ghozali.Imam. 2007. Manajemen Risiko Perbankan. Semarang : BPUNDIP
Greenwald,C.2010. ESG and Earnings Performance. Thomson Reuters. Retrieved fromhttp://thomsonreuters.com/content/financial/pdf/news_content/esg_earnings_peformance.pdf
Guidry,R.P.,&Patten,D.M.2010. Market reactions to the first-time issuance of corporate sustainability reports: Evidence that quality matters. Sustainability Accounting, Management and Policy Journal, 1(1), 33-50
Humphrey, J. E., Lee, D. D., & Shen,Y.2012. The independent effects of environmental,social and governance initiatives on the performance of UK firms. Australian Journal of Management, 37 (2), 135-151.
Jones,S.2005.Notes of the University of Sydney Pacioli Society. Abacus, 41(2), 211-216.
Juliartana, I Wayan. LPD Motivator Pembangunan Desa .http://www.gianyarkab.go.id/?p=7381. Diakses tanggal 1 Juni 2017.
Khaveh,A.,Nikhasemi,S.R.,Haque,A.,& Yousefi, A.2012.Voluntary Sustainability Disclosure, Revenue, and Shareholders Wealth A Perspective from Singaporean Companies. Business Management Dynamics,1(9), 06-12.
Lako A. 2011. Dekonstruksi CSR dan Reformasi Paradigma Bisnis dan Akuntansi. Jakarta. Erlangga.
Lopez, M.V., Garcia, A., & Rodriguez, L.2007.Sustainable development and corporate performance: A study based on the Dow Jones Sustainability Index. Journal of Business Ethics,75 (3), 285-300.
Perbawa, Sukawati Lanang P. LPD dan BPD Bali Penunjang Utama Perekonomian. http://buserkriminal.com/?p=5941. Diakses tanggal 5 Juni 2017.
Schadewitz, H., & Niskala, M.2010. Communication via responsibility reporting and its effect on firm value in Finland. Corporate Social Responsibility and Environmental Management, 17(2), 96-106.
Van de Velde, E., Vermeir, W., & Corten, F. 2005. Corporate social responsibility and financial performance. Corporate Governance, 5(3), 129-138.
Venanzi, D. 2012. Social Ratings and Financial Performance: An Instrumental Approach. Available at SSRN 2188859.
