Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination

I Ketut  Sutapa; Ni Luh Putu Agustini Karta; Ni Made Christine Dwiyanti; Ni Made Manik Prasanthi Bendesa

doi:10.23887/ijssb.v6i2.44268

Authors

I Ketut Sutapa Triatma Mulya University
Ni Luh Putu Agustini Karta Triatma Mulya University
Ni Made Christine Dwiyanti Akademi Komunitas Mapindo
Ni Made Manik Prasanthi Bendesa Triatma Mulya University

DOI:

https://doi.org/10.23887/ijssb.v6i2.44268

Keywords:

community involvement, packaging, sustainability, village tourism

Abstract

During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.

Author Biographies

I Ketut Sutapa, Triatma Mulya University

DIV Management Business Hospitality

Ni Luh Putu Agustini Karta, Triatma Mulya University

Magister Management

Ni Made Christine Dwiyanti, Akademi Komunitas Mapindo

Vice Director

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