The The Developing Global Employability Competencies of Indonesian Seafarers for Enhanced End-User Acceptance through Brand Experiences

Ayub Dwi Pranata  Junus; Prijono  Tjiptoherijanto; Nurdin  Sobari; Athor  Subroto

doi:10.23887/ijssb.v7i3.72904

Authors

Ayub Dwi Pranata Junus Universitas Indonesia
Prijono Tjiptoherijanto Universitas Indonesia
Nurdin Sobari Universitas Indonesia
Athor Subroto Universitas Indonesia

DOI:

https://doi.org/10.23887/ijssb.v7i3.72904

Keywords:

Global Employability competence, sensory experience, behavioural experience, intellectual experience, end-user acceptance

Abstract

The growth of global demand for qualified Indonesian seafarer labor is a key issue in this study. This study aims to analyze the impact of global work competencies and the mediating role of sensory, behavioral, and intellectual experiences in accepting end users in crew management companies. The study involved 240 crew managers/supervisors who interacted with Indonesian seafarers. The analysis was carried out using the Partial Least Square-Structural Equation Method. Research findings show that global work competencies have a significant effect on end-user acceptance. Nonetheless, sensory experience does not mediate the relationship between global work competence and end-user acceptance. In contrast, behavioral and intellectual experience play a key role as mediators, with intellectual experience having a more prominent impact than behavioral experience in increasing end-user acceptance. The conclusion of this study emphasizes the importance of global work competence and intellectual experience in increasing end-user acceptance in the context of crew management. The implications of this research support the development of global work competency development strategies to improve service quality in the shipping industry.

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