Oskar, D.P., Mirsal and Anggawira, A. 2023. The Effect of MSE’s Understanding Toward Consumer’s Psychological Factors in Implementing Promotional Strategies. International Journal of Social Science and Business. 7, 3 (Oct. 2023), 580–587. DOI:https://doi.org/10.23887/ijssb.v7i3.58821.