TOURIST BEHAVIOR MODEL: PENGARUH MOTIVASI DAN CITRA DESTINASI TERHADAP NIAT DAN KEPUTUSAN BERKUNJUNG WISATAWAN DI PANTAI PENIMBANGAN
DOI:
https://doi.org/10.23887/jptkundiksha.v21i1.73768Abstract
Abstrak
Adapun tujuan penelitian ini yaitu sebagai upaya yang dilakukan salah satu upaya untuk meningkatkan dan mempengaruhi keputusan wisatawan untuk memilih berkunjung ke DTW Pantai Penimbangan dibanding dengan destinasi wisata lain yang sejenis maka Peran citra destinasi dan motivasi wisatawan menjadi salah satu faktor penentu. Oleh karena itu penelitian ini akan memberikan kajian khusus untuk mempelajari perilaku (behavioral) yang mempengaruhi wisatawan untuk mengunjungi DTW Pantai Penimbangan). Penelitian ini menggunakan pendekatan metide statistia parametrik dengan 100 responden dan dianalisis melalaui smart PLS- SEM 3.0. adapun hasil penelitian ini yaitu Berdasarkan Hasil Penelitian Adapun Kesimpulan Yaitu , Pertama Terdapat Hubungan Signifikan Antara Variabel Destination Image Terhadap Keputusan Berkunjung Wisatawan. Kedua Terdapat Hubungan Signifikan Antara Destination Image Terhadap Motivasi Wisatawan Untuk Berkunjung. Ketiga Terdapat Hubungan Signifikan Antara Destination Image Terhadap Niat Wisatawan Berkunjung . Keempat Tidak Terdapat Pengaruh Antara Variabel Motivasi Terhadap Keputusan Berkunjung . Kelima Terdapat Pengaruh Signifikan Antara Variabel Motivasi terhadap Niat Wisatawan Berkunjung . Keenam Terdapat Hubungan Signifikan Antara Niat Wisatawan Berkunjung Terhadap Keputusan Wisatawan Berkunjung. Selanjutnya Dari Model Yang Dihasilkan Dapat Disimpulkan Berada Pada Ketegori Goodness Of Fit Atau Model Yang Dihasilkan Dapat Diterima. Implikasi dari hasil penelitian ini, secara teoritis dapat mengidentifikasi dan mengukur hubungan variabel yang jarang dikaji, yaitu hubungan destination image terhadap niat berkunjung melalui motivasi wisatawan. pada dimensi operasional DTW Pantai Penimbangan, memeberikan gambaran lebih luas potensi DTW dan memberikan diferensiasi terhadap DTW lain yang sejenis.
Kata kunci: Perilaku wisatawan, parametrik, Goodness of Fit
Abstract
The purpose of this research is an effort made to enhance and influence tourists' decisions in choosing to visit Penimbangan beach compared to other similar tourist destinations. The role of destination image and tourist motivation becomes one of the determining factors. Therefore, this research will provide a specific study to examine the behavioral aspects that influence tourists to visit Penimbangan beach . The study employs a parametric statistical method using 100 respondents and is analyzed through Smart PLS-SEM 3.0. The research findings indicate the following conclusions: 1) There is a significant relationship between the Destination Image variable and tourists' visiting decisions. 2). There is a significant relationship between Destination Image and tourists' motivation to visit.3). There is a significant relationship between Destination Image and tourists' intention to visit.4). There is no influence between the Motivation variable and visiting decisions.5). There is a significant influence between the Motivation variable and tourists' intention to visit.6). There is a significant relationship between tourists' visiting intention and their visiting decisions. Conclusively, based on the model generated, it can be inferred that it falls under the "Goodness of Fit" category or the model generated is acceptable. The implication of this research, theoretically, can identify and measure the relationship between rarely studied variables, namely the relationship between destination image and tourists' visiting intentions through their travel motivations. Within the operational dimensions of Penimbangan beach, it provides a broader overview of the potential of tourist attraction along with differentiates it from other similar destinations.
Keywords : "Tourist behavior, parametric, Goodness of Fit"
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