Menguji Kesiapan Pengelolaan Desa Wisata Berbasis Manajemen Modern Sebagai Penggerak Ekonomi Rakyat

Authors

  • Ni Made Puriati Pendidikan Nasional University
  • Gede Sri Darma Pendidikan Nasional University

DOI:

https://doi.org/10.23887/bjm.v7i2.34162

Keywords:

marketing strategy, modern management, tourism village

Abstract

The purpose of this research is to find out how to test the readiness of the management of Sanur Kaja Tourism Village, based on modern management, and to know the factors that influence a village which is said to be ready to implement modern management. This study used a qualitative field research method approach. The results of this study indicate that the implementation of modern management carried out by Sanur Kaja Village as a tourist village is by utilizing information technology in carrying out tourism activities. The use of information technology media such as the internet in an effort to support tourism villages is the use of the internet as a promotional medium. Apart from tourism managers, tourism actors in Sanur Kaja Village have also used the internet as a promotional medium. A marketing strategy using e-commerce helps provide input as material for consideration in developing a digital marketing strategy using both websites and social media as well as the online marketing mix. Suggestions for tourism actors, especially small business actors in Sanur Kaja Village, need to conduct training on e-commerce as a means of promotion.

References

Adnyana, R., & Darma, G. S. (2015). Strategi Marketing Mix, Yield Management, Customer Satifaction and Occupany Rate. Jurnal Manajemen Dan Bisnis, 12(1), 98–121. http://dx.doi.org/10.38043/jmb.v12i1.288

Arianti, N. L. N., Darma, G. S., & Mahyuni, L. P. (2019). Menakar Keraguan Penggunaan QR Code Dalam Transaksi Bisnis. Jurnal Manajemen Bisnis, 16(2), 67. https://doi.org/10.38043/jmb.v16i2.2041

Asri, A. A. S. M. A. N., & Darma, G. S. (2020). Revealing the digital leadership spurs in 4.0 industrial revolution. International Journal of Business, Economics & Management, 3(1), 93–100. https://doi.org/10.31295/ijbem.v3n1.135

Bali, I. N. A. P., & Darma, G. S. (2019). Menguji Kesiapan Pengelolaan Desa Berbasis Manajemen Modern Guna Menghadapi Era Revolusi Industri 4.0. Jurnal Manajemen Bisnis, 16(2), 1–13. https://doi.org/10.38043/jmb.v16i2.2037

Bastian, I., Winardi, R. D., & Fatmawati, D. (2018). Metoda Wawancara. https://www.researchgate.net/publication/331556677_Metoda_Wawancara

Berdesa. (2015). Merumuskan Strategi Pengembangan Desa Wisata. Berdesa.Com. http://www.berdesa.com/merumuskan-strategi-pengembangan-desa-wisata/, diakses pada tanggal 7 Mei 2020.

Berdesa. (2017). Desa Harus Memenuhi Syarat Ini Untuk Jadi Desa Wisata. Berdesa.Com. https://www.berdesa.com/desa-harus-memenuhi-syarat-jadi-desa-wisata/, diakses pada tanggal 8 Mei 2020.

Darma, G. S. (2004). The Impact of Information Technology Investment on the Hospitality Industry. Seminar Nasional Aplikasi Teknologi Informasi 2004. https://journal.uii.ac.id/Snati/article/view/1783/1562

Delfiliana, F., & Dewi, D. I. K. (2016). Kajian Tingkat Kesiapan Masyarakat Kawasan Tambak Lorok Terhadap Pengembangan Kampung Wisata Bahari. RUANG, 2(3), 216–

Dewi, M. V. K., & Darma, G. S. (2019). The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0. Jurnal Manajemen Bisnis, 16(1), 1. https://doi.org/10.38043/jmb.v16i1.2014

Handika, M. R., & Darma, G. S. (2019). Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial Instagram. Jurnal Manajemen Bisnis, 15(2). https://doi.org/10.38043/jmb.v15i2.601

Ensiklo. (2019). Konsep Pengembangan Desa Wisata. http://ensiklo.com/2019/10/21/pengertian-desa-wisata/, diakses pada tanggal 12 Mei 2020.

Manteiro, M. C. . (2016). Model Pengembangan Desa Wisata Berbasis Kearifan Lokal Sebagai Strategi Pengentasan Kemiskinan Di Kabupaten Rote Ndao Nusa Tenggara Timur. Bisman Jurnal Bisnis Dan Manajemen, 2(2), 93–101. https://doi.org/https://doi.org/10.32511/bisman.v2i2.56

Nurazizah, G. R., & Darsiharjo, D. (2018). Kesiapan Masyarakat Desa Wisata Di Kampung Seni & Budaya Jelekong Kabupaten Bandung. Jurnal Geografi Gea, 18(2), 103. https://doi.org/10.17509/gea.v18i2.13524

Nuryanti, W. (1993). Concept, Perspective and Challenges, makalah bagian dari Laporan Konferensi Internasional mengenai Pariwisata Budaya. Gadjah Mada University Press. Jogjakarta, 2–3.

Pratama, F. G., & Kurnia, G. (2018). Strategi Pengembangan Desa Wisata Berbasis Masyarakat (Studi Kasus: Desa Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung). Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 5(1), 1014–1028. https://doi.org/10.25157/jimag.v5i1.1572

Sedarmayanti. (2012). Good Governance “Kepemerintahan Yang Baik” & Good Corporate Governance “Tata Kelola Perusahaan Yang Baik” Bagian Ketiga Edisi Revisi (B. C. M. Maju (ed.)). Bandung CV.Mandar Maju.

Tenggara, N., UNDP, Organization, W. T., & Indonesia. (1981). Indonesia : Review and Updating of the 1981 Tourism Development Plan for Nusa Tenggara : Final Report. Diambil dari https://digitallibrary.un.org/record/137465?ln=en.

Tyas, N. W., & Damayanti, M. (2018). Potensi Pengembangan Desa Kliwonan sebagai Desa Wisata Batik di Kabupaten Sragen. Journal of Regional and Rural Development Planning, 2(1), 74. https://doi.org/10.29244/jp2wd.2018.2.1.74-89

Utomo, I. G. W., & Darma, G. S. (2020). Measuring optimization of digital military programs: an innovation of information and communication systems in industrial digitalization 4.0. International Research Journal of Engineering, IT & Scientific Research, 6(2), 39–46. https://doi.org/10.21744/irjeis.v6n2.862

Widana, I. W., & Darma, G. S. (2018). Branding Denpasar Smart City Guna Meningkatkan Kunjungan Wisatawan. Jurnal Manajemen Dan Bisnis, 15(1), 176–199. https://doi.org/10.38043/jmb.v15i1.370

Widani, N. M., Abiyasa, A. P., & Darma, G. S. (2019). Menguji Ketajaman Implementasi E-Commerce Dalam Penjualan Kamar Hotel di Bali. Jurnal Manajemen Bisnis, 16(2), 79–98. https://doi.org/10.38043/jmb.v16i2.2042

Widiatmika, P. H., & Darma, G. S. (2018). Good Corporate Governance, Job Motivation, Organization Culture Which Impact Company Financial Performance. Jurnal Manajemen Dan Bisnis, 15(3), 82–99. https://doi.org/http://dx.doi.org/10.38043/jmb.v15i3.608

Downloads

Published

2021-10-30

Issue

Section

Articles