Menguji Kesiapan Pengelolaan Desa Wisata Berbasis Manajemen Modern Sebagai Penggerak Ekonomi Rakyat
DOI:
https://doi.org/10.23887/bjm.v7i2.34162Keywords:
marketing strategy, modern management, tourism villageAbstract
The purpose of this research is to find out how to test the readiness of the management of Sanur Kaja Tourism Village, based on modern management, and to know the factors that influence a village which is said to be ready to implement modern management. This study used a qualitative field research method approach. The results of this study indicate that the implementation of modern management carried out by Sanur Kaja Village as a tourist village is by utilizing information technology in carrying out tourism activities. The use of information technology media such as the internet in an effort to support tourism villages is the use of the internet as a promotional medium. Apart from tourism managers, tourism actors in Sanur Kaja Village have also used the internet as a promotional medium. A marketing strategy using e-commerce helps provide input as material for consideration in developing a digital marketing strategy using both websites and social media as well as the online marketing mix. Suggestions for tourism actors, especially small business actors in Sanur Kaja Village, need to conduct training on e-commerce as a means of promotion.
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