Analisis Keputusan Investasi Pada Generasi Millenial Di Pasar Modal Saat Pandemi Covid-19
Keywords:
Investation decision, Millennial Generation. Covid-19, Investor BehaviorAbstract
The goal of this study is to analyze at how the millennial generation invested during the Covid-19 pandemic. A qualitative research method was applied, utilizing a descriptive approach and case studies. Six members from the millennial generation who live in Singaraja were chosen as research subjects. The findings reveal that investors' stock investment decisions are influenced by the herding bias element, which involves following the actions or suggestions of others, and are based on the trend of declining stock prices because to the Covid-19 pandemic. As a result, when investing in stocks, investors should examine the company's performance during the COVID-19 epidemic in order to learn about the company's financial accounts, including profits and liabilities. Fundamental and technical analysis can be used to make investment decisions, allowing investors to determine when the optimum time to buy and sell a company is to reduce risk.References
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