Perilaku Konsumen dalam Pengambilan Keputusan Berinvestasi di Masa Pandemi Covid-19

Abstract

In investing, it is based on consumer behavior which is strongly influenced by the circumstances and situations of the society in which they were born and developed. Coronavirus Disease 2019 (Covid-19) has become a terrible pandemic. The economic impact in the midst of the Covid-19 pandemic has an impact on changing behavior in making investment decisions. This study uses a qualitative method with a study of literature or literature. Prior to the Covid-19 pandemic, global economic conditions still showed positive growth. Even before Covid-19, the global economy was shrouded in several threats, namely geopolitical tensions between the United States and Iran, a trade war between the United States and the European Union triggered by the EU green deal, a trade war between the United States and China and the unfinished Brexit issue. . However, overall global economic conditions before the Covid-19 pandemic were still good and prospective for investing. However, during the Covid-19 pandemic, an analysis of the behavior of FAC investors registered in the Sharia Investment Gallery (GIS) of the Indonesia Stock Exchange (BEI) was obtained. The Bengkulu State (IAIN) which invested in the capital market during the Covid-19 pandemic in making investment decisions based on price factors, psychological factors, and investors' personal factors. The reason investors decide to invest during the Covid-19 pandemic is that there is an estimate that by buying shares at a cheap price at this time, they can sell them when the price rises after the pandemic.