Business Philosophy of the Family Micro Culinary Enterprises. A Comparative Study of the Ayam Topan and Sulam Rice Shops’ Praxis in Jababeka Bekasi
Filosofi Bisnis Usaha Kuliner Mikro Keluarga Studi Perbandingan Praktik Warung Ayam Topan dan Warung Nasi Sulam di Jababeka Bekasi
DOI:
https://doi.org/10.23887/jfi.v7i3.78316Kata Kunci:
kedai nasi ayam topan, filosofi bisnis, usaha kuliner mikro keluarga, warung nasi sulamAbstrak
Seiring dengan dinamika pasar modern dan mall, usaha mikro kuliner keluarga menunjukkan eksistensi dan kelangsungan hidupnya di tengah ketatnya persaingan dan dampak pandemi. Prinsip-prinsip dasar dan landasan konseptual fundamental berfungsi sebagai filosofi bisnis, mempertahankan keberadaannya dan perbaikan berkelanjutan. Penulisan ini bertujuan untuk mengetahui dan mengkaji filosofi bisnis yang melatarbelakangi praksis kegiatan usaha pada Usaha Mikro Kuliner Keluarga. Metode penelitian yang digunakan adalah analitis, deskriptif, fenomenologis, dan komparatif untuk mengetahui filosofi bisnis dalam praktik dan penerapannya dalam kegiatan bisnis. Kesimpulannya, tulisan ini menawarkan kontribusi konseptual terhadap ilmu filosofi bisnis berbasis usaha kuliner kecil keluarga, dan diberikan beberapa rekomendasi demi keberlangsungan usaha kuliner mikro keluarga dalam kompetisi pemulihan pascapandemi.
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