Determinants of Use Behavior in Utilizing Fintech Investment Management for Gen-Z

Authors

  • Kadek Gita Saraswati Universitas Udayana
  • Ni Made Dwi Ratnadi Universitas Udayana
  • I Putu Sudana Universitas Udayana
  • Eka Ardhani Sisdyani Universitas Udayana

DOI:

https://doi.org/10.23887/jia.v8i1.51679

Keywords:

UTAUT 2, fintech investment management, behavioral intention, use behavior

Abstract

This study aims to analyze behavioral intention and use behavior in using fintech investment management through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, namely performance expectancy, effort expectancy, social influences, facilitating conditions, hedonic motivation, price values and habits. This study used quantitative approach. The population in this study were all Generation Z in Bali which determine using convenience sampling method. The data analysis technique in this research is multiple regression using Smart-pls software. The results of the analysis provide evidence that performance expectancy, social influences, facilitating conditions, hedonic motivation and habits had positive effect on behavioral intention in using fintech investment management. In addition, behavioral intention had a positive effect on the use behavior of using fintech investment management.

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Published

2023-08-31

Issue

Vol. 8 No. 1 (2023)

Section

Artikel

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