Pengembangan Pariwisata berbasis Kearifan Lokal: Perspektif Aturan, Norma, Interaksi Sosial dan Cultural Cognitive
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Abstrak
Penelitian ini bertujuan untuk menganalisis secara eksplorasi tentang pengembangan pariwisata berbasis kearifan lokal dalam perspektif aturan, norma, interaksi sosial dan cultural cognitive. Jenis Penelitian ini yaitu kuantitatif eksplanatory. Teknik pengambilan sampel menggunakan Random sampling sedangkan penarikan sample dengan Teknik Slovin dengan nilai maragin eror 10% Sehingga jumlah sampel yakni n= 82. Teknik pengumpulan data dengan wawancara tertutup dengan instrument questioner dan semi tertutup, obesrvasi, serta literatur document. Teknik analisis data dalam penelitian ini yakni Structural Equating Modelling (SEM) dengan software SMARTPLS. Analsisis berbasis SMARTPLS akan fokus pada pengukuran validasi dan realibitas data, UJI PLS Alogarithm, dan Uji Bootstrapping. Hasil dari penelitian ini dari ketiga variable aturans, norma dan social interaction. Variabel norma dan interaksi sosial yang berpengaruh secara significant terhadap cultural cognitive. Sedangkan, variable aturan tidak berpengaruh secara signifikatn terhadap cultural cognitive. Variabel cultural cognitive dipengaruhi oleh variable aturan, norma dan sosial interaksi sebesar 44,8%. bahwa mereka dapat lebih baik melibatkan masyarakat lokal dalam proses pengembangan, memastikan bahwa produk pariwisata yang ditawarkan sesuai dengan nilai-nilai budaya setempat. Merumuskan kebijakan dan program yang mendukung pelestarian kearifan lokal. Dengan memperhatikan norma dan interaksi sosial.
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