Presentation Content Structuredness: How does It Affect the Audience?

Tono Suwartono, Miftahul Furqon


The current study aimed to examine whether or not presentation content structuredness had a significant effect on audience engagement. Professional experience shows that many people making presentations fail in their mission because they have problems with this issue. The study employed one of the Pre-Experimental Designs involving forty-eight undergraduate students joining an Academic Forum held by the department. Data was collected using tests and questionnaires. The data was analyzed using the descriptive statistic and t-test. The results have shown that presentation structuredness had a significant impact on audience’s mastery of the presented material. In addition, the presentation received positive response from the attendees mainly for these reasons: relevant material and favored delivery manner, already good presentation and satisfactory event undertaking, and appropriate portion of experience, most likely attributed to the presenter’s deliberate effort to structure the material in order to keep the audience engaged during the presentation.



structuredness; presentation; engagement; audience


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