MODELS OF COMMUNITY CAPACITY BUILDING FOR HOMESTAY MANAGEMENT
DOI:
https://doi.org/10.23887/jish-undiksha.v10i2.33221Keywords:
Community Capacity Building, Homestay, Maen Village, LikupangAbstract
Tourists' visits to rural areas are increasingly experiencing growth. However, the community has not taken advantage of tourism as an opportunity to increase income. The research aims to identify the factors driving and inhibiting homestay management by the community, analyze the community's capacities and opportunities for homestay management, and propose a community capacity-building model for homestay management. This research employs a qualitative approach through a case study in Maen Village, Likupang, North Minahasa Regency. The research was carried out in 2020 through two periods of visits with interviews with residents and observation. The research reveals that the community had not yet optimized their house as a homestay. Residents' houses only serve as lodging for mining workers. However, residents do not mind providing their house as an accommodation based on homestay management principles. The strategic location of Maen Village, the hospitality of the residents, and the use of people's houses as lodging are the driving forces for homestay management. A weak understanding of homestay is a challenge for most residents. Community capacity still needs to be improved with various training programs. This study proposes two homestay management models and development, including, entrepreneurial-based community capacity model and a homestay management model based on digital marketing principles. This research validates the concept of community capacity through homestay management. In addition, the paper provides an insight on how to utilize the opportunities possessed by the local community to obtain alternative income through homestay management.
References
Acharya, B. P. & Halpenny, E.A. (2013). Homestays as an Alternative Tourism Product for Sustainable Community Development: A Case Study of Women-Managed Tourism Product in Rural Nepal. Tourism Planning and Development: 1-21.
Balint, P. J. (2006). Improving Community-Based Conservation Near Protected Areas: The Importance of Development Variables. Environmental Management 38: 137-148.
Bowie, D. & Buttle. F. (2004). Hospitality Marketing: An Introduction. Burlington: Elsevier.
Budiman, S.F & Ningrum, L. (2019). Homestay in Rural Tourism, is it Attractive for Urban Communities in Indonesia? International Journal of Innovative Science and Research Technology, 4(11), 537-543.
CNN Indonesia. (19 Mei 2017). Kementerian PUPR Dorong Pembangunan Homestay Desa Wisata. Retrieved on 25 Januari 2019 from https://www.cnnindonesia.com/gayahidup/20170519143808-307-215963/kementerianpupr-dorong-pembangunan-homestay-desa-wisata,
Ezeuduji, I. O. & Rid, W. (2011). Rural Tourism Offer and Local Community Participation in the Gambia. Tourismos: An International Multidisciplinary Journal of Tourism, 6(2), 187-211.
Fitriana, R (2020). Peningkatan Kapasitas Pelaku Usaha Homestay Desa Wisata Di Kabupaten Biak Numfor, Provinsi Papua. Jurnal Pemberdayaan Pariwisata, 2(1), 17-21. Http://Jurnalpariwisata.Stptrisakti.Ac.Id/Index.Php/Jpp/Article/View/1368
Franco, I.B. & Tracey, J. (2019), Community Capacity-Building for Sustainable Development: Effectively Striving Towards Achieving Local Community Sustainability Targets, International Journal of Sustainability in Higher Education, 20(4), 691-725. https://doi.org/10.1108/IJSHE-02-2019-0052
Hall, D. (2000). Identity, Community and Sustainability: Prospects for Rural Tourism in Albania. In Richards, G and Hall, D. (Eds.). Tourism and sustainable community development. London: Routledge, 48-59.
Hamzah, A. (2008). Malaysian Homestays from the Perspective of Young Japanese Tourists: The Quest for Furusato. In Cochrane, J. (Ed.). Asian Tourism: Growth and Change. Elsevier: 193-208.
Holloway, J. C. (2004). Marketing for Tourism. London: Prentice Hall.
Kontogeorgopoulos, N., Churyen, A., & Duangsaeng, V. (2015).
Homestay Tourism and the Commercialization of the Rural Home in Thailand. Asia Pacific Journal of Tourism Research, 20(1), 29-50. DOI: 10.1080/10941665.2013.852119
Koutra, C. & Edwards, J. (2012). Capacity Building Through Socially Responsible Tourism Development: A Ghanaian Case Study. Journal of Travel Research, 51(6), 779-792.
Lavarack, G. (2005). Evaluating Community Capacity: Visual Representation and Interpretation. Community Development Journal, 42, 266-276.
Lewis, C., & D’Alessandro, S. (2019). Understanding Why: Push-Factors that Drive Rural Tourism Amongst Senior Travellers. Tourism Management Perspectives, 32. https://doi.org/10.1016/j.tmp.2019.100574
Hounslow, B. (2002). Community Capacity Explained. Stronger Families learning Exchange Bulletin 1, 20-22.
Imbaya, B.O., Nthiga, R.W., Sitati, N.W., & Lenaiyasa, P. (2019). Capacity Building for Inclusive Growth in Community-Based Tourism Initiatives in Kenya. Tourism Management Perspectives, 30, 11-18. https://doi.org/10.1016/j.tmp.2019.01.003
Junaid, I. (2017). Penguatan Sistem Informasi Pariwisata Berbasis Digital: Studi Kasus di Kabupaten Wakatobi, Sulawesi Tenggara. Jurnall Kepariwisataan, 11(1), 44-57.
Jurowski, C. A. (2009). Building Community Capacity for Tourism Development. Annals of Tourism Research, 36(4), 751-752.
Martinez, J.M., Maria, J., Martin, M., Fernandes, J.A.S., & Mogorron-Guerrero, H. (2019). An Analysis of the Stability of Rural Tourism as a Desired Condition for Sustainable Tourism. Journal of Business Research, 100, 165-174, https://doi.org/10.1016/j.jbusres.2019.03.033
Marques, J. & Santos, N. (2016). Developing Business Tourism Beyond Major Urban Centres: The Perspectives of Local Stakeholders. Tourism and Hospitality Management 22(1), 1-15.
Moscardo, G. (2008). Community Capacity Building: an Emerging Challenge for Tourism Development. Building community capacity for tourism development. G. Moscardo. Wallingford, CABI: 1-15.
Mudana, I.W. (2015). Pemberdayaan Masyarakat di Daerah Tujuan Wisata Desa Pemuteran dalam Rangka Pengembangan Pariwisata Berkelanjutan, Jurnal Ilmu Sosial dan Humaniora, 4(2), 598-608. DOI: http://dx.doi.org/10.23887/jish-undiksha.v4i2.6381
Pattanaro, G. (2014). Success factors for collaborative destination marketing. tourism management, marketing, and development: volume i: the importance of networks and icts. M. M. Mariani, R. Baggio, D. Buhalis and C. Longhi. New York, Palgrave Macmillan: 221-238.
Rachman, V. (4 April 2017). Proyek Besar Kemenpar: Bangun 100 Ribu Homestay Desa Wisata. Retrieved from SWA. https://swa.co.id/swa/trends/proyek-besar-kemenparbangun-100-ribu-homestay-desa-wisata, on 25 Januari 2019.
Ratmaja, L., & Pattaray, A. (2019). Homestay Sebagai Pengembangan Usaha Masyarakat di Desa Wisata Kembang Kuning Kabupaten Lombok Timur. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia, 13(2), 37–48. https://doi.org/10.47608/jki.v13i22019.37-48
Sari, N.P.R., & Sri, A.A.P (2018). Pengembangan Homestay Berbasis Masyarakat di Desa Wisata Nyuh Kuning, Ubud Bali. Jurnal Kepariwisataan dan Hospitalitas, 2(2). doi: https://doi.org/10.24843/JKH.2018.v02.i02.p07
Smith, N., Littlejohns, L.B. & Thompson, D. (2001). Shaking Out the Cowboys: Insights Into Community Capacity and its Relation to Health Outcomes. Community Development Journal 36, 30-41.
Saufi, H., Rinuastuti, B.H., Agusdin, A., & Furkan, M.L. (2019). Jurnal Magister Manajemen Universitas Mataram, 8(2). doi: http://dx.doi.org/10.29303/jmm.v8i2.432
Stoeckl, N. (2008). Enhancing the Economic Benefits of Tourism at the Local Level. In Moscardo. G. (Ed.). Building Community Capacity for Tourism Development. Wallingford: CABI, 16-28.
Stronza, A. (2008). Partnership for Tourism Development. In Moscardo. G. (Ed.). Building Community Capacity for Tourism Development. Wallingford: CABI, 101-115.
Wedatama, A.A., & Mardiansjah, F.H. (2018). Pengembangan Homestay Berbasis Masyarakat pada Kampung Homestay Borobudur. Jurnal Pengembangan Kota, 6(2), 135-143. Doi: 10.14710/Jpk.6.2.135-143.
Woodside, A. G. (2010). Case Study Research: Theory, Methods, Practice. Bingley: Emerald.
Downloads
Published
Issue
Section
License
Authors who publish with the Jurnal Ilmu Sosial dan Humaniora agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. (See The Effect of Open Access)
.png)
.png)
