Pengembangan Pariwisata Perdesaan Bali: Integrasi Potensi, Kearifan Lokal dan Ekonomi Kreatif

Authors

  • I Gede Astra Wesnawa Universitas Pendidikan Ganesha

DOI:

https://doi.org/10.23887/jish.v11i1.44184

Keywords:

Pariwisata Perdesaan, Potensi Lokal, Kearifan Lokal, Ekonomi Kreatif

Abstract

Perdesaan di Pulau Bali memiliki berbagai daya tarik wisata untuk dikembangkan sebagai desa wisata. Sebagai sebuah industri kreatif, pariwisata mampu meningkatkan pendapatan wilayah dan kehidupan ekonomi masyarakat. Penelitian ini bertujuan mengintegrasikan potensi lokal, kearifan lokal dan ekonomi kreatif dalam pengembangan pariwisata perdesaan di Pulau Bali. Untuk mencapai tujuan tersebut penelitian ini dilaksanakan dengan pendekatan Interdisipliner. Populasi penelitian meliputi desa wisata yang tersebar di kabupaten/kota Provinsi Bali, yang dipilih dengan teknik purposive sampling. Sampel subjek melibatkan informan kunci yang terdiri dari kepala dinas pariwisata kabupaten, kepala desa, kelompok wisata, tokoh masyarakat, pelaku pariwisata, dan masyarakat sekitar. Data dikumpulkan melalui FGD, wawancara, dan observasi. Selanjutnya data dianalisis secara kualitatif melalui analisis interaktif. Hasil penelitian menunjukkan: bentuk-bentuk pariwisata yang dikembangkan meliputi bentuk daya tarik alam, daya tarik budaya dan daya tarik buatan berdasarkan sumberdaya desa wisata. Lebih lanjut, integrasi potensi lokal, kearifan lokal dan ekonomi kreatif diperlukan dalam rangka pengembangan pariwisata perdesaan di Pulau Bali. Integrasi ketiga komponen tersebut menjadi pondasi dan strategi yang kuat untuk mengembangkan pariwisata perdesaan secara berkelanjutan.

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Published

2022-04-01

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Vol. 11 No. 1 (2022)

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