An Empirical Study of Sustainability Strategies in Women-Led Fish Processing Enterprises on the Depok Coast
DOI:
https://doi.org/10.23887/jish.v13i3.84867Keywords:
Fish Processing Enterprises, Sustainability, Strategy, SWOT, Women, CoastalAbstract
This study explores sustainability strategies for women’s fish processing businesses in Depok, Bantul Regency, where economic conditions remain underdeveloped despite Indonesia’s vast coastal potential. Women fish processors face constraints in accessing technology, markets, and capital. The research aims to develop sustainable adaptation strategies to strengthen their resilience amid social, economic, and environmental challenges. A mixed-methods approach was used, surveying 75 women fish processors, supplemented by interviews, observations, and document reviews. Internal and external factors were analyzed through IFE and EFE matrices, while IE and SWOT analyses helped identify strategic alternatives. The women's fish processing businesses were positioned in cell V of the IE matrix, indicating a "Hold and Maintain" strategy, with an IFE score of 2.01 and an EFE score of 2.43. The recommended strategies include market penetration and product development. Despite strengths in product variety and competitive pricing, the businesses struggle with unstable raw material supplies. Key strategies for sustainability emphasize market expansion, product development, and strengthening external networks. Social capital—particularly norms, cooperation, and trust—plays a significant role in business growth. Norms received the highest score (1.95), followed by trust (1.62) and networks (1.48), highlighting strong social cohesion but a need for improved network development to access resources and markets. These strategies have crucial implications for the long-term sustainability of women’s fish processing businesses, underscoring the importance of diversifying products and building stronger networks to ensure more stable and profitable operations.
References
Abdi Akbar, Maulana Haeruddin, dkk. (2023). Pelatihan dan pengembangan SDM dalam perpektif ilmu manajemen: Sebuah studi literatur. Southeast Asia Journal of Business, Accounting, and Entrepreneurship (SAINS), 1(1), 1–7.
Abrar, U., Febrianto, A., Norhaliza, S., Shabrina, U. N., Hasanah, W., & Aisyuzzalluma, M. (2024). Unsul Abrar , Afdan Febrianto , Siti Norhaliza , Ummu Nihayati Shabrina , Nafi ul Umam , Wardhatul Hasanah , Mitha Aisyuzzalluma. 4(2), 16–18.
Algharabat, R. S., & Rana, N. P. (2021). Social Commerce in Emerging Markets and its Impact on Online Community Engagement. Information Systems Frontiers, 23(6), 1499–1520. https://doi.org/10.1007/s10796-020-10041-4
Atmajaya, O. D. D., Agam, B., & Wahyudi, A. (2021). Strategi Pengembangan Usaha Perikanan Tuna Di Pelabuhan Perikanan Pantai Pondokdadap Sendang Biru Malang Pasca Pandemi Covid-19. Jurnal Perikanan Dan Kelautan, 11(1), 114–125. https://doi.org/http://dx.doi.org/10.33512/jpk.v11i1.11384
Ayuandina, F. G., & El Hasanah, L. lak N. (2023). Analysis of factors influencing poverty in special region of Yogyakarta. Journal of Economics Research and Policy Studies, 3(1), 16–26. https://doi.org/10.53088/jerps.v3i1.655
BI. (2015). Profil Bisnis Usaha Mikro, Kecil Dan Menengah (Umkm). In Bank Indonesia dan LPPI.
BPS Provinsi D.I. Yogyakarta. (2022). Indikator Pembangunan Berkelanjutan Daerah Istimewa Yogyakarta 2021/2022. https://yogyakarta.bps.go.id/publication/2020/11/26/88741bf53c08bb6603931a24/indikator-pembangunan-berkelanjutan-daerah-istimewa-yogyakarta-2019-2020.html
Chambon, M., Miñarro, S., Alvarez Fernandez, S., Porcher, V., Reyes-Garcia, V., Tonalli Drouet, H., & Ziveri, P. (2024). A synthesis of women’s participation in small-scale fisheries management: why women’s voices matter. Reviews in Fish Biology and Fisheries, 34(1), 43–63. https://doi.org/10.1007/s11160-023-09806-2
Coleman, J. S. (1986). Social Theory, Social Research, and a Theory of Action. American Journal of Sociology, 91(6), 1309–1335. https://doi.org/10.1086/228423
Creswell, J. W. (2008). Research Desing: Qualitative, Quantitative and Mixed Method Research. Sage Publications.
da Silva Wegner, R., da Silva, D. J. C., da Veiga, C. P., de Fátima Barros Estivalete, V., Rossato, V. P., & Malheiros, M. B. (2023). Performance analysis of social media platforms: evidence of digital marketing. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-023-00211-z
David, F. R., & David, F. R. (2017). Strategic management: concepts and cases: A competitive advantage approach. Pearson.
Deris, L., Binadhi, A., & Nuryadin, D. (2022). Jurnal Pendidikan Ekonomi indonesia Pengaruh Ketimpangan Gender Terhadap Pertumbuhan. Jurnal Pendidikan Ekonomi Indonesia, 4(2), 65–76.
Deswati, R. H., & Hikmah. (2016). Keragaan Penerapan Teknologi Dan Kelayakan Usaha Performance of Technology Application and Feasibility of Tuna Fish Processing in The District Pacitan. Buletin Ilmiah Marina Sosial Ekonomi Perikanan Dan Kelautan, 2(1), 29–35.
Djojoatmodjo, K., Ferdinand, & Mantikei, B. (2022). Strategi Pengembangan Usaha Pengolahan Hasil Perikanan Pada MEFs Foods and Snack Palangka Raya. Of Environment and Management, 1(2), 112–123.
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 1–16. https://doi.org/10.3390/joitmc8030163
Fatchiya, A., Amanah, S., & Sadewo, T. (2019). Faktor-Faktor Yang Memengaruhi Kemampuan Pengolah Ikan Tradisional Di Kabupaten Cirebon. Jurnal Sosial Ekonomi Kelautan Dan Perikanan, 14(2), 239. https://doi.org/10.15578/jsekp.v14i2.7086
Fikri, E. K. (2022). Analisis Swot Bauran Pemasaran Pada Butik Dara Kabupaten Brebes. Jurnal Sistem Informasi Bisnis (JUNSIBI), 3(2), 54–62. https://doi.org/10.55122/junsibi.v3i2.436
Haryanti, N. (2024). Peningkatan Akses Permodalan bagi Usaha Mikro Kecil Menengah ( UMKM ). 1(2), 122–136.
Hasanudin, U., & Cahyana, B. (2019). Pemerintah Desa Parangtritis Berharap Relokasi Pedagang Pantai Depok Setelah JJLS Tersambung. Jogjapolitan.Harianjogja.Com. https://jogjapolitan.harianjogja.com/read/2019/07/14/511/1005596/pemerintah-desa-parangtritis-berharap-relokasi-pedagang-pantai-depok-setelah-jjls-tersambung
Kandati, F., Mantiri, M., & Monintja, D. (2019). Pemberdayaan Masyarakat Nelayan di Kecamatan Siau Barat Selatan Kampung Batusenggo (Suatu Studi pada Dinas Peikanan, Kabupaten Kepulauan Siau Barat Tagulandang). Jurnal Eksekutif, 3(3), 1–8.
Karamoy, W. Y. R., Jan, A. B. H., & Karuntu, M. M. (2022). Analisis Persediaan Bahan Baku pada Moy Restaurant Tonsaru di Era Pandemi Covid-19. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(1), 510–517.
Manyungwa, C. L., Hara, M. M., & Chimatiro, S. K. (2019). Women’s engagement in and outcomes from small-scale fisheries value chains in Malawi: effects of social relations. Maritime Studies, 18(3), 275–285. https://doi.org/10.1007/s40152-019-00156-z
Menozzi, D., Nguyen, T. T., Sogari, G., Taskov, D., Lucas, S., Castro-Rial, J. L. S., & Mora, C. (2020). Consumers’ preferences and willingness to pay for fish products with health and environmental labels: Evidence from five european countries. Nutrients, 12(9), 1–22. https://doi.org/10.3390/nu12092650
Miller, C. D., & Wang, R. D. (2024). Product digitization and differentiation strategy change: Evidence from the book publishing industry. Strategic Management Journal, 45(7), 1241–1272. https://doi.org/10.1002/smj.3586
Moses, L., Prof, A., & Willis, O. (2021). Debtors Management and Financial Performance of Firms . A Critical Review. 12(6), 45–47. https://doi.org/10.9790/5933-1206024547
Mufarida, N. A., Pratama, A. D., & Kosjoko, K. (2022). Pelatihan Kewirausahaan Dan Pengembangan Teknologi Pengolahan Ikan Laut Segar (Ikan Kunir) Dalam Rangka Peningkatan Kualitas Produksi Olahan Keripik Sebagai Bentuk Usaha Ekonomi Kreatif. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 6(1), 202. https://doi.org/10.31764/jpmb.v6i1.7648
Natalia, D. (2012). Kinerja Daya Saing Produk Perikanan Indonesia Di Pasar Global The Competitiveness of Indonesia’s Fishery Products in the Global Market. Buletin Ilmiah Litbang Perdagangan, 6(1).
Ong, H.-B., & Chong, L.-L. (2023). The effect of cashless payments on the internet and mobile banking. Journal of Financial Services Marketing, 28(1), 178–188. https://doi.org/10.1057/s41264-022-00145-0
Parsons, T. (1954). The Social System. T alcott P arsons. In American Anthropologist (Vol. 56, Issue 3). https://doi.org/10.1525/aa.1954.56.3.02a00240
Pasda, S., Bado, B., & Hasbiah, S. (2019). Model of Poverty Reduction by Strengthening Institutional Cooperatives for Coastal Areas of South Sulawesi. 75(ICMEMm 2018), 255–259. https://doi.org/10.2991/icmemm-18.2019.34
Phillips, R., & Pittman, R. H. (2009). An Introduction to Community Development. Routledge.
Pinem, A. A., Immanuella, I. M., Hidayanto, A. N., Phusavat, K., & Meyliana. (2018). Trust and its impact towards continuance of use in government-to-business online service. Transforming Government: People, Process and Policy, 12(3–4), 265–285. https://doi.org/10.1108/TG-02-2018-0008
Purnomo, C. A. P. N., & Murniawati, I. (2021). Strategi Pengembangan Produksi dan Pemasaran Usaha Pengolahan Ikan Fillet. Economic Education Analysis Journal, 2(1), 18–23. https://doi.org/10.15294/eeaj.v10i1.28217
Rahman, M., Ismail, I., Bahri, S., & Rahman, M. K. (2022). An Empirical Analysis of Cashless Payment Systems for Business Transactions. Journal of Open Innovation: Technology, Market, and Complexity, 8(4). https://doi.org/10.3390/joitmc8040213
Ratnadewati, A., Samudro, B. R., & Widiastuti, N. (2024). Uneven Development Principles in Geo-Map Perspective : How Does Infrastructure Play a Role in Crushing the Poverty in the Special Region of Yogyakarta ? 25(1), 135–152. https://doi.org/10.23917/jep.v25i1.23641
Ravishankar, C. N., & Elavarasan, K. (2023). Innovations in Fish Processing Technology BT - Transformation of Agri-Food Systems (K. C. Bansal, W. S. Lakra, & H. Pathak (eds.); pp. 205–221). Springer Nature Singapore. https://doi.org/10.1007/978-981-99-8014-7_16
Rusdiana, N. D. A., Tain, A., & Sutanto, A. (2024). Strategi Pengembangan Usaha Pindang pada CV Putra Kresna Desa Brondong Kabupaten Lamongan. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(7), 5433–5456. https://doi.org/10.47467/alkharaj.v6i7.2867
Setiawan, S. D., & Amanda, G. (2022). Sultan Sebut akan Bangun Kawasan Wisata Terpadu di Pantai Depok. News.Republika.Co.Id. https://news.republika.co.id/berita/rfbdml423/sultan-sebut-akan-bangun-kawasan-wisata-terpadu-di-pantai-depok
Statistic Ministry Fisheries and Marine Indonesia. (2019). The Number of fishermen in Indonesia. Statistik-KKP.
Subash, A., Ramanathan, H. N., & Šostar, M. (2024). From catch to consumer: enhancing seafood processing management with Industry 4.0 innovations. Discover Food, 4(1), 43. https://doi.org/10.1007/s44187-024-00115-6
Suhamdani. (2024). Abrasi di Pantai Depok Kian Parah, BPBD DIY Imbau Warga Geser Bangunan Sejauh 100 Meter dari Garis Pantai. Joglosemarnews.Com/. https://joglosemarnews.com/2024/10/abrasi-di-pantai-depok-kian-parah-bpbd-diy-imbau-warga-geser-bangunan-sejauh-100-meter-dari-garis-pantai/
Szymkowiak, M., & Rhodes-Reese, M. (2020). Addressing the Gender Gap: Using Quantitative and Qualitative Methods to Illuminate Women’s Fisheries Participation. Frontiers in Marine Science, 7. https://doi.org/10.3389/fmars.2020.00299
Thébaud, O., Nielsen, J. R., Motova, A., Curtis, H., Bastardie, F., Blomqvist, G. E., Daurès, F., Goti, L., Holzer, J., Innes, J., Muench, A., Murillas, A., Nielsen, R., Rosa, R., Thunberg, E., Villasante, S., Virtanen, J., Waldo, S., Agnarsson, S., … Vastenhoud, B. M. J. (2023). Integrating economics into fisheries science and advice: progress, needs, and future opportunities. ICES Journal of Marine Science, 80(4), 647–663. https://doi.org/10.1093/icesjms/fsad005
Torre, J., Hernandez-Velasco, A., Rivera-Melo, F. F., Lopez, J., & Espinosa-Romero, M. J. (2019). Women’s empowerment, collective actions, and sustainable fisheries: lessons from Mexico. Maritime Studies, 18(3), 373–384. https://doi.org/10.1007/s40152-019-00153-2
Turovets, Y., & Vishnevskiy, K. (2023). Standardization in Smart Manufacturing: Evaluation from a Supply-Side Perspective BT - Intelligent Systems in Digital Transformation: Theory and Applications (C. Kahraman & E. Haktanır (eds.); pp. 191–218). Springer International Publishing. https://doi.org/10.1007/978-3-031-16598-6_9
UN Women. (2020). Women’s Economic Empowerment in Fisheries in the Blue Economy of the Indian Ocean Rim. 135.
Wheelen, T. L., & Hunger, J. D. (2012). Strategic Management and Business Policy toward global sustainability 13th ed. Pearson Education, Inc., publishing as Prentice Hall.
Woolcock, M., & Narayan, D. (2000). Social capital: Implications for development theory, research, and policy. World Bank Research Observer, 15(2), 225–249. https://doi.org/10.1093/wbro/15.2.225
Yadav, N., & Kaur, R. (2024). Innovations in Packaging to Monitor and Maintain the Quality of the Food Products. Journal of Packaging Technology and Research, 8(1), 15–50. https://doi.org/10.1007/s41783-024-00163-4
Zamroni dan Purnomo. (2005). Identifikasi kebutuhan modal usaha. Identifikasi Kebutuhan Modal Usaha Berskala Kecil Dan Menengah Dalam Industri Pengolahan Perikanan, 11(3), 41–50.
Zhang, Q., Wu, J., ZHAO, J. L., & Liang, L. (2022). The antecedents and consequences of social interactions in firm-sponsored community: a social network perspective. Electronic Commerce Research. https://doi.org/10.1007/s10660-022-09586-0
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Ayu Kumala Sari, Zulfa Nur Auliatun Nissa', Miftahul Ajri, Ali Hasyim Al Rosyid
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with the Jurnal Ilmu Sosial dan Humaniora agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. (See The Effect of Open Access)
.png)
.png)
