LPD MOBILE APPLICATION AS A DETERMINANT OF INTEREST OF LPD CUSTOMERS WITH TRUST AS A MODERATION VARIABLE

Abstrak

This study aims to determine the determinants of customer interest in the Village Credit
Institution (LPD) using LPD Mobile with trust as a moderating variable. This research was
conducted on LPDs in Tabanan Regency with a sample of 347 respondents from 8 LPDs
that use mobile applications in Tabanan Regency which were analyzed with SEM PLS 3.0.
The results showed that perceived ease of use had a positive effect on customer interest in
using the LPD Mobile application. Usability has a positive effect on customer interest in
using the LPD Mobile application. Trust cannot moderate the relationship between
perceived ease of use and customer interest in using the LPD Mobile application. Trust can
strengthen the positive relationship between usability and customer interest in using the
LPD Mobile application.
Keywords: Ease of Use; Trust; Usability, User Interest