PENERAPAN KAWAII BUNKA PADA FIGUR VTUBER MINATOAQUA DALAM BUDAYA POPULER JEPANG

Yuniarsih; Anindhita Asmarani Putri

doi:10.23887/jpbj.v9i2.59524

Authors

Yuniarsih Universitas Negeri Jakarta
Anindhita Asmarani Putri Universitas Negeri Jakarta

DOI:

https://doi.org/10.23887/jpbj.v9i2.59524

Keywords:

Kawaii Bunka, VTuber, Budaya Populer Jepang

Abstract

Japan is a country that has a variety of cultures, one of which is its modern culture known as "Japanese Pop Culture" which then gave birth to kawaii culture or kawaii bunka. Kawaii bunka is a Japanese aesthetic culture that was born with the development of popular culture in Japan. Kawaii bunka can be found in popular culture products such as anime, manga, pop music, fashion and characters in Japan. In Japanese popular culture, the global community can experience the latest phenomena. One of them is the VTuber phenomenon. In this study, the application of kawaii bunka to the VTuber phenomenon will be discussed. Using a descriptive method, the author describes the truth that the VTuber phenomenon is part of kawaii bunka. Then the author conducted a case study of one of the most popular VTuber from Japan, Minato Aqua. It is intended to describe examples of the application of kawaii bunka elements in VTuber figures.This study was conducted as a form of contribution to the development of cultural science, especially Japanese popular culture. It was found that VTuber is a part of kawaii bunka. The kawaii bunka element in the figure of VTuber Minato Aqua can be found in physical aspects including appearance and non-physical aspects including voice, facial expressions, and personality.

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