Analisis SWOT Potensi dan Daya Tarik Wisata Osing Kemiren Dalam Rangka Pengembangan Desa Adat Osing Kemiren Kecamatan Glagah Kabupaten Banyuwangi Tahun 2021

Authors

  • Luluk Lestari Program Studi Pendidikan Ekonomi Universitas Pendidikan Ganesha
  • Lulup Endah Tripalupi Program Studi Pendidikan Ekonomi Universitas Pendidikan Ganesha

DOI:

https://doi.org/10.23887/jjpe.v13i2.35511

Keywords:

Tourism, Potency, Attractiveness, SWOT

Abstract

This research is a qualitative descriptive study, which is aims to analyze how tourism development in the Osing Kemiren Traditional Village using a SWOT analysis (Strength, Weakness, Opportunity and Treats). This research shows that the strength of the tourism object in the Osing Kemiren Traditional Village has the potential for a panoramic view of the village which is still beautiful, the availability of interesting events, cleanliness, good facilities and infrastructure and community friendliness. The weaknesses of the Osing Kemiren Traditional Village, the lack of clean water available in the toilets, the lack of a security and supervision system, and low human resources. Opportunities for the Osing Kemiren Traditional Village, cultural preservation of the surrounding community, opening jobs, government policies, availability of information on tourism objects on the internet and social media. The threat of the Osing Kemiren Traditional Village, the number of competitors and the development of competitor tourism facilities. From the SWOT diagram, it can be seen that the research results show that the intersection point (2.38: 2.37) is in diagram I. So, the right strategy to be applied in the tourism development strategy of the Osing Kemiren Traditional Village is to support the policy (Growth Oriented Strategy). 

References

Arsip Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi. (2019). Data Kunjungan Wisatawan yang datang Ke Kabupaten Banyuwangi tahun 2013-2019. Banyuwangi.

Nupus, T. T. (2019). Analisis Pengembangan Desa Wisata Melalui Kearifan Lokal Guna Meningkatkan Pendapatan Masyarakat dalam Perspektif Ekonomi Islam (Studi di Desa Kunjir Kecamatan Rajabasa Kabupaten Lampung Selatan). Universitas Islam Negeri Raden Intan Lampung.

Rosida, F. (2018). Pengaruh Harga dan Fasilitas terhadap Kunjungan Wisata di Pantai Air Bangis Kabupaten Pesaman Barat. Universitas Islam Negeri Sumatra Utara Medan.

Sarbini, M. B. (2018). Filsafat Pariwisata. Yogyakarta:Pustaka Pelajar.

Sugiyono. (2017). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung:Penerbit Alfabeta.

Tomas, M. I. A. (2017). Upaya Pengembangan Desa Wisata melalui Kelompok Sadar Wisata (Studi Desa Kupuk Kecamatan Bungkal Kabupaten Ponorogo). Jurnal Administrasi Publik, 5(5).

Wijayati, H. (2019). Panduan Analisis SWOT Untuk Kesuksesan Bisnis. Yogyakarta:Quadrant.

Downloads

Published

2021-12-25

Issue

Section

Articles