Kualitas Pelayanan Pada Koperasi Laksmi Prasanthi Desa Tembok Kabupaten Buleleng

Authors

  • Kadek Ardi Santika Economic Education Department, Universitas Pendidikan Ganesha
  • Kadek Rai Suwena Economic Education Department, Universitas Pendidikan Ganesha

Keywords:

Service Quality, Expectation, Reality

Abstract

This study aims to examine how far the quality of service between Expectations and Reality provided by Koperasi Laksmi Prasanthi Tembok Village Buleleng Regency. This type of research is descriptive qualitative with data collection methods in the form of questionnaires, but first tested validity and reliability. The number of samples used was 110 respondents. The sampling technique used Slovin's formula by taking the number of samples that must be representative so that the research results can be generalized and the calculation does not require a sample size table. The data analysis technique used is descriptive analysis. The results of this study indicate that of the 27 attributes studied, they have a total GAP value of -0.2. A total of 10 attributes have a positive GAP value where the quality of service is said to be quality and satisfying, while the other 17 attributes have a negative GAP value where the quality of service is said to be not quality and satisfying.

References

Atmanegara, Stivani Yati, dkk. 2019. “Pengaruh Kualitas Pelayanan, Citra Perusahaan, dan Lokasi Terhadap Kepuasaan Konsumen Hotel Ijen View Bondowoso”. Jurnal Sains Manajemen dan Bisnis Indonesia, Vol. 9, No. 1, hlm (79-89).

Hedrison dan Husda. 2020. “Pengaruh Kualitas Pelayanan, Lokasi dan Citra Perusahaan terhadap Kepuasan Nasabah pada PT Asuransi Reliance Indonesia”. Jurnal Magisma, Vol. 8, No. 1, hlm (34-42).

Hasmawati, Fifi. (2013). Manajemen Koperasi. Duta Azhar: Medan

Hidayat, R. 2009. “Pengaruh Kualitas Layanan, Kualitas Produk dan Nilai Nasabah Terhadap Kepuasan dan Loyalitas Nasabah Bank Mandiri. Jurnal Manajemen dan Kewirausahaan”, 11(1), pp. 59–72.

Mimunah, Siti. 2019. “Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen dan Loyalitas Konsumen”. Vol 1, No. 2. Hlm (57-68)

Pratama, dan Santoso. 2018. “Pengaruh Kualitas Pelayanan dan Citra Perusahaan Trhadap Kepuasan Konsumen di RSUD Lawang”. Jurnal Alikasi Bisnis, Vol. 4 Nomor 1, hlm (185-189).

Sitepu, Camelia Fanny dan Hasyim. 2018. Perkemangan Ekonomi Koperasi di Indonesia. NIAGAWAN, Vol. 7, No. 2, hlm (59-68).

Syaifullah, dan Mira. 2018. “Pengaruh Citra Koperasi dan Kualitas Pelayanan terhadap Kepuasan Anggota Koperasi Karyawan Rumah Sakit Anak dan Bunda (RSAB) Harapan Kita Jakarta”. Jurnal Administrasi dan Manajemen, Vol.10, Nomor 2, hlm (86-91).

Tjiptono, Fandy. Chandra, Gregorius. (2016). “Service, Quality, dan Satisfaction”. Yogyakarta: Andi Offset.

Downloads

Published

2024-04-25

How to Cite

Santika, K. A. ., & Suwena, K. R. (2024). Kualitas Pelayanan Pada Koperasi Laksmi Prasanthi Desa Tembok Kabupaten Buleleng. Jurnal Pendidikan Ekonomi Undiksha, 16(1), 118–129. Retrieved from https://ejournal.undiksha.ac.id/index.php/JJPE/article/view/63890

Issue

Section

Articles