Ibm USAHA BAKSO DI LINGKUNGAN GLADAK PAKEM JEMBER

Authors

DOI:

https://doi.org/10.23887/jwl.v7i1.11870

Abstract

The goal to be achieved in this IbM program is to improve the economic capability of IbM partners by speeding up the process of improving human resources capability in the field of meatball sales of Mitra IbM. Approach method offered to solve partner problem that is by using method of PLA / Participatory Learning And Action. The PLA method is used in solving the problems of related partners in designing and running the production of meatball products to be sold, designing new media for its marketing system and also to supervise and evaluate the program of Ibm Usaha Bakso in Gladak Pakem Jember. The indicator of success of Ibm program are the increasing number of meatball products offered, bakso tripe and mushroom meatballs; The increasing of marketing media used is using banner with striking color to take the attention of consumer; And increased sales turnover.

Author Biography

Wiwik Fitria Ningsih, STIE MANDALA JEMBER

akuntansi

References

Sumarno dan Supartini, Nonok. (2016). Pengembangan Usaha Bakso Kampung Mekar Jaya di Kelurahan Tlogomas, Kecamatan Lowokwaru, Kota Malang. Jurnal Ilmu Sosial dan Ilmu Politik. Vol. 5, No. 3 hlm.168-174

Gupta, A. (2000). Participatory Learning and Action-A review. Decentralization and Governance, 6. pp.1-6

Treurnicht, Stephan and Botha, Neels. (1999). Participatory Learning and Action Challenges For South Africa.Africanus Vol.29 No.1 pp.59-74

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Published

2018-01-31

Issue

Vol. 7 No. 1 (2018)

Section

Articles

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