Analisis Program Integrated Communication Komunitas Brigata Curva Sud (BCS) dalam Membentuk Kesadaran Suporter Sepak Bola PSS Sleman

Authors

  • Silviyana Dyah Niatami LSPR Communication and Business Institute, Indonesia
  • Noyanta Luga LSPR Communication and Business Institute, Indonesia
  • Oky Rachmawati LSPR Communication and Business Institute, Indonesia

DOI:

https://doi.org/10.23887/jppsh.v4i2.27224

Keywords:

Football Community, Integrated Communication, Propaganda, Supporters,

Abstract

This study aims to determine the integrated communication program community of Brigata Curva Sud (BCS) in shaping the awareness of PSS Sleman football supporters. The research method in this research is qualitative, by conducting interviews with four speakers. The conclusion of this research is Brigata Curva Sud utilizing all human resources in the community. In every message Brigata Curva Sud uses propaganda techniques. The purpose of all the propaganda messages conveyed by Brigata Curva Sud is to foster and maintain love for PSS Sleman. Fanaticism is built in every member of Brigata Curva Sud. This fanaticism makes it easier to deliver messages to BCS members. Brigata Curva Sud not only uses propaganda techniques but also embodies other forms of Integrated Communication.

Author Biography

Noyanta Luga, LSPR Communication and Business Institute, Indonesia

LSPR Communication and Business Institute, Indonesia

 

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Published

2020-09-30

Issue

Vol. 4 No. 2 (2020): Oktober

Section

Articles

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