Pengaruh Persepsi Kebermanfaatan, Kemudahan Dan Keamanan Terkait Uang Elektronik Terhadap Kepuasan Penggunaan E-Money (Studi Pada Pengguna Jasa Transportasi Laut Ketapang-Gilimanuk)

Authors

  • Nur Laila Universitas Pendidikan Ganesha
  • Nyoman Trisna Herawati Undiksha

DOI:

https://doi.org/10.23887/jimat.v12i2.29207

Keywords:

e-money, usage satisfaction, usefulness, easy of use, security.

Abstract

Abstract

This research was conducted to examine the effect of perceptions of usefulness, easy of use and security related to electronic payment  on e-money usage satisfaction and the effect of the three variables on e-money usage satisfaction. This type of research is quantitative research, where this research collects, processes, presents, and analyzes data quantitatively (numbers) and descriptively (sentence descriptions). This research was conducted at the Ketapang-Gilimanuk port in Jembarana district, Bali. The subject of this research is users of sea transportation services because ship users are definitely using e-money. The sampling technique used accidental sampling, namely the sampling technique based on chance, and obtained as many as 97 respondents. The research data were collected using a questionnaire which was then processed using multiple linear analysis tests with the help of SPSS version 24. The results showed that the perceived usefulness variable (X1) had a positive and significant effect on the use of e-money. The easy of use variable (X2) has a positive and significant effect on the use of e-money. The satisfaction variable (X3) has a positive and significant effect on the use of e-money. And finally, the perception of usefulness, easy of use, and satisfaction variables together has a positive and significant effect on the use of e-money.

 

Author Biography

Nur Laila, Universitas Pendidikan Ganesha

Jurusan Ekonomi dan Akuntansi, Prodi Akuntansi S1. Fakultas Ekonomi, Undiksha

References

Andriyano, Y., & Rahmawati, D. (2016). Pengaruh Persepsi Kemudahan, Persepsi Kebermanfaatan, Persepsi Risiko Dan Kepercayaan Terhadap Minat Menggunakan Rekening Ponsel (Studi Kasus Pada Nasabah Cimb Niaga Daerah Istimewa Yogyakarta). Jurnal Profita.

Cahyani, F. G., & Sitohang, S. (2016). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmu Dan Riset Manajemen.

Davis, F. D. (1989). Davis 1989.pdf. In Information Technology.

Diptha, K. A. S. (2017). FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT KEPUASAN KARYAWAN DALAM MENGGUNAKAN UANG ELEKTRONIK KARTU FLAZZ BCA DI LINGKUNGAN ANANTARA SEMINYAK RESORT - BALI. Jurnal Pendidikan Ekonomi Undiksha. https://doi.org/10.23887/jjpe.v9i1.20002

Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.

Lachenbruch, P. A., Lwanga, S. K., & Lemeshow, S. (1991). Sample Size Determination in Health Studies: A Practical Manual. Journal of the American Statistical Association. https://doi.org/10.2307/2290547

Lin, L., Osman, Z., & Wang, S. (2018). Indirect Effect on Trust on Customer Satisfaction and Customer Loyalty Relationship in Malaysian Airline Industry. Journal of Economics and Business, 1(2), 134–142. https://doi.org/10.31014/aior.1992.01.02.12

Nugroho, M. B. (2017). Kepuasan Pelanggan. Journal of Chemical Information and Modeling.

Pratama, A. B., & Suputra, I. D. G. D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-Jurnal Akuntansi. https://doi.org/10.24843/eja.2019.v27.i02.p04

Ramadhan, A. F., Prasetyo, A. B., & Irviana, L. (2016). Persepsi Mahasiswa Dalam Menggunakan E-money. Jurnal Dinamika Ekonomi & Bisnis.

Sugiyono. (2014). Metode Penelitian Pendidikan pendekatan Kuantitatif, Kualitatif dan R&D. In METODE PENELITIAN ILMIAH.

Sugiyono. (2015). Metode Penelitian. Metode Penelitian.

Utami, S. S. (2017). FAKTOR-FAKTOR YANG MEMENGARUHI MINAT PENGGUNAAN E-MONEY (Studi pada Mahasiswa STIE Ahmad Dahlan Jakarta). Balance.

Utami, S. S., & Kusumawati, B. (2017). Faktor-Faktor yang Memengaruhi Minat Penggunaan E-money. Balance.

Wibowo, E. A. (2016). Pemanfaatan Teknologi E-Commerce Dalam Proses Bisnis. Equilibiria.

Wibowo, S. F., Rosmauli, D., & Suhud, U. (2015). PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA). JRMSI - Jurnal Riset Manajemen Sains Indonesia. https://doi.org/10.21009/jrmsi.006.1.06

Downloads

Published

2021-09-02

Issue

Section

Articles