Customer Personality Di Dalam Kepuasan Konsumen: Brand Attitude Memediasi Loyalitas Konsumen Menggunakan Layanan Jasa Antar Di Bali
Kata Kunci:
Customer Personality, Kepuasan Konsumen, Brand Attitude, Loyalitas Konsumen, Jasa AntarAbstrak
This study aims to examined Customer Personality in Consumer Satisfaction: Brand Attitude Mediates Consumer Loyalty Using Delivery Services in Bali. This study used quantitative methods and survey data was collected by using online questionnaires. Primary data sources are obtained from the data of respondents who provide questionnaire responses. Secondary data sources were obtained from literature, journals, and information data from the delivery service website. The results obtained: 1) The first hypothesis (H1) confirmed that customer personality has a positive and significant effect on consumer satisfaction. 2) The second hypothesis (H2) confirmed that consumer satisfaction has a positive and significant effect on consumer loyalty. 3) The third hypothesis (H3) proved that consumer satisfaction has a positive and significant effect on brand attitude. 4) The fourth hypothesis (H4) statistically proved that brand attitude has a positive and significant effect on consumer loyalty. 5) The fifth hypothesis (H5) confirmed that brand attitude can mediate the influence of customer satisfaction on consumer loyalty is significant.
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