PENGARUH CASH CONVERSION CYCLE DAN PERTUMBUHAN PENJUALAN TERHADAP RETURN ON ASSETS PADA PERUSAHAAN SUB SEKTOR PERDAGANGAN ECERAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari (1) Cash Conversion Cycle dan Pertumbuhan Penjualan secara simultan terhadap Return On Assets, (2) Cash Conversion Cycle dan Pertumbuhan Penjualan secara parsial terhadap Return On Assets. Desain yang digunakan dalam penelitian ini adalah kuantitatif kausal. Subjek penelitian ini adalah Perusahaan Sub Sektor Perdagangan Eceran yang terdaftar di Bursa Efek Indonesia periode 2013-2015, dan objek penelitian adalah Cash Conversion Cycle, Pertumbuhan Penjualan dan Return On Assets. Data dikumpulkan dengan pencatatan dokumen, kemudian dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) ada pengaruh signifikan secara simultan dari cash conversion cycle dan pertumbuhan penjualan terhadap return on assets sebesar 89,4%, (2) ada pengaruh negatif dan signifikan secara parsial dari cash conversion cycle terhadap return on assets sebesar -78,9%, (3) ada pengaruh positif dan signifikan secara parsial dari pertumbuhan penjualan terhadap return on assets sebesar 85,4%.
Kata Kunci : cash conversion cycle, pertumbuhan penjualan, return on assets

This study aimed to obtain the effect of (1) Cash Conversion Cycle and Sales Growth on Return On Assets simultaneously, and (2) Cash Conversion Cycle and Sales Growth on Return On Assets partially. The design implemented in this study was causal quantitative. The subject was The Retail Trade Sector Sub Company listed in The Indonesia Stock Exchange on the period of 2013-2015, and the objects were The Cash Conversion Cycle, The Sales Growth, and The Return On Assets. The data was collected by recording the document, then analysed by using multiple linear regression analysis. The result of this study showed that: (1) there was significant effect of The Cash Conversion Cycle and The Sales Growth on The Return On Assets simultaneously by 89,4%, (2) there was significant negative effect of The Cash Conversion Cycle on The Return On Assets partially by -78,9%, and (3) there was significant positive effect of the Sales Growth on The Return On Assets by 85,4%.
keyword : cash conversion cycle, sales growth, and return on assets