Image Destination Tuan Rumah PON: Apakah Ada Hubungan dengan Sikap dan Kemungkinan Berkunjung Lagi?

Authors

  • Tri Setyo Guntoro Universitas Cenderawasih
  • Wahyu Indra Bayu Universitas Sriwijaya, Indonesia
  • Soleh Solahuddin Universitas Sriwijaya, Indonesia
  • Evi Sinaga Universitas Negeri Jakarta, Indonesia
  • Rodhi Rusdianto Hidayat Universitas Sriwijaya, Indonesia
  • Friska Sari Gracia Sinaga Universitas Sriwijaya, Indonesia
  • Miftah Fariz Prima Putra Universitas Sriwijaya, Indonesia

DOI:

https://doi.org/10.23887/jiku.v10i2.45323

Keywords:

Image destination, Pekan Olahraga Nasional (PON), sikap berkunjung, kemungkinan berkunjung, Papua

Abstract

Pekan Olahraga Nasional (PON) merupakan ajang olahraga terbesar nasional. Namun begitu, kajian tentang bagaimana image destination tuan rumah PON belum pernah dilakukan. Oleh sebab itu, penelitian ini memiliki tujuan untuk menganalisis image destination yang ada di Papua selaku tuan rumah PON ke-XX. Jenis penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode korelasional digunakan dalam penelitian ini. Terdapat tiga instrumen yang digunakan dalam riset ini yaitu Scale of Destination Image (SDI), Attitude toward Revisit (AR), dan Revisit Intention (RI). Data penelitian diambil di empat cluster tempat penyelenggara PON ke-XX. Data penelitian dikumpulkan dengan memadukan dua cara yaitu offline dan online. Berdasarkan 230 responden yang berpartisipasi dalam penelitian ini dengan rentang usia 16 - 57 tahun (M = 23,56; SD = 5,70). Teknik analisis data yang digunakan dalam penelitian adalah deskriptif dan korelasi dengan memanfaatkan bantuan program IBM SPSS v.26. Hasil penelitian menemukan terdapat hubungan positif yang signifikan antara image destination dan sikap serta keinginan untuk mengunjungi kembali Papua. Penelitian selanjutnya dapat mengobservasi lebih lanjut pengaruh faktor biaya, serta faktor-faktor lain yang berkaitan terhadap minat berkunjung wisatawan ke Papua.

References

Alcántara-Pilar, J. M., Armenski, T., Blanco-Encomienda, F. J., & Del Barrio-García, S. (2018). Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach. Journal of Destination Marketing and Management, 8, 301–311. https://doi.org/10.1016/j.jdmm.2017.06.002.

Alrawadieh, Z., Dincer, M. Z., Istanbullu Dincer, F., & Mammadova, P. (2018). Understanding destination image from the perspective of Western travel bloggers: the case of Istanbul. International Journal of Culture, Tourism and Hospitality Research, 12(2), 198–212. https://doi.org/10.1108/IJCTHR-12-2017-0124.

Astiti, N. K. A. (2017). Mengoptimalkan Sumber Daya Arkeologi Sebagai Daya Tarik Wisata Untuk Ketahanan Budaya. Jurnal Penelitian Arkeologi Papua Dan Papua Barat, 8(2), 162–178. https://doi.org/10.24832/papua.v8i2.186.

Bhakti, I. N., & Pigay, N. (2016). Menemukan Akar Masalah dan Solusi Atas Konflik Papua: Supenkah? Jurnal Penelitian Politik, 9(1), 18. https://doi.org/10.14203/jpp.v9i1.443 .

Bruwer, J., & Joy, A. (2017). Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach. Tourism Recreation Research, 42(3), 367–379. https://doi.org/10.1080/02508281.2017.1318482.

Byon, K. K., & Zhang, J. J. (2010). Development of a scale measuring destination image. Marketing Intelligence and Planning, 28(4), 508–532. https://doi.org/10.1108/02634501011053595.

Cahyanti, M., & Anjaningrum, W. (2018). Meningkatkan niat berkunjung pada generasi muda melalui citra destinasi dan daya tarik kampung wisata. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 35–41. https://doi.org/10.32812/jibeka.v11i2.58.

Fraenkel, J., Wallen, N., & Hyun, H. (2012). How to design and evaluate research in education (8th ed.). McGraw-Hill Companies, Inc.

Getz, D., & Andersson, T. D. (2010). The event-tourist career trajectory: A study of high-involvement amateur distance runners. Scandinavian Journal of Hospitality and Tourism, 10(4), 468–491. https://doi.org/10.1080/15022250.2010.524981.

Guntoro, T. S., & Putra, M. F. P. (2021). Pengembangan dan validasi kuesioner dampak event olahraga pada masyarakat (KDEOPM). Jurnal Sosioteknologi, 20(2), 176–187. https://doi.org/https://doi.org/10.5614/sostek.itbj.2021.20.2.4.

Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44. https://doi.org/10.1177/0047287508328793.

Imanda, M. R., & Anandya, D. (2020). Pengaruh event image, destination image, past experience dan participant satisfaction terhadap revisit intention pada marathon event di Indonesia. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 301. https://doi.org/10.24912/jmieb.v4i2.8187.

Ismail, M. (2020). Strategi Pengembangan Pariwisata Provinsi Papua. Matra Pembaruan, 4(1), 59–69. https://doi.org/10.21787/mp.4.1.2020.59-69.

Kaisupy, D. A., & Maing, S. G. (2021). Proses Negosiasi Konflik Papua: Dialog Jakarta-Papua. Jurnal Ilmu Sosial Dan Humaniora, 10(1), 82. https://doi.org/10.23887/jish-undiksha.v10i1.27056.

Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing and Management, 4(3), 187–193. https://doi.org/10.1016/j.jdmm.2015.04.003.

Lamba, A. (2011). Kondisi Sektor Informal Perkotaan dalam Perekonomian Jayapura-Papua. Jurnal Ekonomi Bisnis, 16(2), 155–161.

Lee, S. W., & Xue, K. (2020). A model of destination loyalty: integrating destination image and sustainable tourism. Asia Pacific Journal of Tourism Research, 25(4), 393–408. https://doi.org/10.1080/10941665.2020.1713185.

Lee, W., & Jeong, C. (2018). Effects of pro-environmental destination image and leisure sports mania on motivation and pro-environmental behavior of visitors to Korea’s national parks. Journal of Destination Marketing & Management, 10, 25–35. https://doi.org/10.1016/j.jdmm.2018.05.005.

Lopes, S. D. F. (2011). Destination image: Origins, Developments and Implications. PASOS. Revista de Turismo y Patrimonio Cultural, 9(2), 305–315. https://doi.org/10.25145/j.pasos.2011.09.027.

Martínez, S. C., & Alvarez, M. D. (2010). Country versus destination image in a developing country. Journal of Travel and Tourism Marketing, 27(7), 748–764. https://doi.org/10.1080/10548408.2010.519680.

Molinillo, S., Japutra, A., & Ekinci, Y. (2022). Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102819.

Molinillo, S., Liébana-Cabanillas, F., Anaya-Sánchez, R., & Buhalis, D. (2018). DMO online platforms: Image and intention to visit. Tourism Management, 65, 116–130. https://doi.org/10.1016/j.tourman.2017.09.021.

Muis, M. R., Gultom, D. K., Jufrizen, J., & Azhar, M. E. (2020). Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 21(1), 1–19. https://doi.org/10.30596%2Fjimb.v21i1.3694.

Nicoletta, R., & Servidio, R. (2012). Tourists’ opinions and their selection of tourism destination images: An affective and motivational evaluation. Tourism Management Perspectives, 4, 19–27. https://doi.org/10.1016/J.TMP.2012.04.004.

Nurazizah, G. R., & Marhanah, S. (2020). Influence of Destination Image and Travel Experience Towards Revisit Intention in Yogyakarta As Tourist Destination. Journal of Indonesian Tourism, Hospitality and Recreation, 3(1), 28–39. https://doi.org/10.17509/jithor.v3i1.23016.

Park, S., Woo, M., & Nicolau, J. L. (2020). Determinant Factors of Tourist Expenses. Journal of Travel Research, 59(2), 267–280. https://doi.org/10.1177/0047287519829257.

Putra, M. F. ., Guntoro, T. ., Wandik, Y., Ita, S., Sinaga, E., Hidayat, R. ., Sinaga, E., Muhammad, J., Sinaga, F. S. ., Kmurawak, R. M. ., & Rahayu, A. . (2021). Psychometric properties at Indonesian version of the Sport Anxiety Scale-2: Testing on elite athletes of Papua, Indonesian. International Journal of Human Movement and Sports Sciences, 9(6), 1477–1485. https://doi.org/10.13189/saj.2021.090645.

Putra, M. F. P., & Ita, S. (2019). Gambaran kapasitas fisik atlet Papua: Kajian menuju PON XX Papua. Jurnal Keolahragaan, 7(2), 135–145. https://doi.org/10.21831/jk.v7i2.26967.

Su, L., & Swanson, S. R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308–321. https://doi.org/10.1016/j.tourman.2016.12.011.

Sun, M., Ryan, C., & Pan, S. (2015). Using Chinese Travel Blogs to Examine Perceived Destination Image: The Case of New Zealand. Journal of Travel Research, 54(4), 543–555. https://doi.org/10.1177/0047287514522882.

Sutoro, Guntoro, T. S., & Putra, M. F. P. (2020). Mental atlet Papua: Bagaimana karakteristik psikologis atlet atletik? Jurnal Keolahragaan, 8(1), 63–76. https://doi.org/10.21831/jk.v8i1.30312.

Taum, Y. Y. (2019). Kekerasan dan konflik di papua: akar masalah dan strategi mengatasinya. Jurnal Penelitian, 19(1), 1–13.

Tseng, C., Wu, B., Morrison, A. M., Zhang, J., & Chen, Y. chen. (2015). Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer. Tourism Management, 46, 347–358. https://doi.org/10.1016/j.tourman.2014.07.012.

Van Dyk, A., Tkaczynski, A., & Slabbert, E. (2019). Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa. Tourism Recreation Research, 44(3), 392–398. https://doi.org/10.1080/02508281.2019.1637610.

Wandik, Y., Guntoro, T. S., & Putra, M. F. . (2021). Training Center in the Midst of the COVID-19 Pandemic : What is the Indonesian Papuan Elite Athletes ’ Happiness Like? American Journal of Humanities and Social Sciences Research, 5(10), 103–109.

Wang, S., Wang, J., Li, J., & Yang, F. (2020). Do motivations contribute to local residents’ engagement in pro-environmental behaviors? Resident-destination relationship and pro-environmental climate perspective. Journal of Sustainable Tourism, 28(6), 834–852. https://doi.org/10.1080/09669582.2019.1707215.

Woosnam, K. M., Stylidis, D., & Ivkov, M. (2020). Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents. Journal of Sustainable Tourism, 28(6), 917–935. https://doi.org/10.1080/09669582.2019.1708920.

Zeugner-Roth, K. P., & Žabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844–1853. https://doi.org/10.1016/j.jbusres.2015.01.012.

Zulzilah, S., Prihantoro, E., & Wulandari, C. (2019). The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram. Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS), 3(1), 14–16.

Downloads

Published

2022-05-14

How to Cite

Guntoro, T. S., Bayu, W. I., Solahuddin, S., Sinaga, E., Hidayat, R. R., Sinaga, F. S. G., & Putra, M. F. P. (2022). Image Destination Tuan Rumah PON: Apakah Ada Hubungan dengan Sikap dan Kemungkinan Berkunjung Lagi?. Jurnal Ilmu Keolahragaan Undiksha, 10(2), 176–183. https://doi.org/10.23887/jiku.v10i2.45323

Issue

Section

Articles

Most read articles by the same author(s)