Building Sustainable Competitive Advantage In the Academic Environment of Private Higher Education In Bali
DOI:
https://doi.org/10.23887/jpiundiksha.v13i3.66053Kata Kunci:
Knowledge Management,, Strategi Bisnis, Keunggulan BersaingAbstrak
Globalisasi membawa dampak perubahan dalam mengelola suatu organisasi baik organisasi bisnis maupun non bisnis. Setiap organisasi akan bertahan apabila memiliki keunggulan bersaing Tujuan penelitian untuk membnagun keunggulan bersaing yang berkelanjutan dalam mengelola organisasi di bidang pendidikan. Penelitian ini menjelaskan bagaimana pengaruh proses manajemen pengetahuan yang diistilahkan dengan Knowledge Management (KM) dengan mediasi strategi bisnis dalam meningkatkan keunggulan bersaing yang berkelanjutan. Responden adalah pejabat struktural di bidang akademik pada perguruan tinggi swasta di Bali.Jumlah responden 100 orang yang berasal dari 6 perguruan tinggi swasta di Denpasar. Alat analisis mempergunakan Partials least Square (PLS). Hasil penelitian menunjukkan pengaruh KM terhadap strategi bisnis dan keunggulan bersaing positif dan signifikan, strategi bisnis memediasi pengaruh proses KM terhadap keunggulan bersaing. Artinya semakin baik proses manajemen pengetahuan semakin relevan strategi yang dipergunakan maka keunggulan bersaing semakin meningkat . Mengelola organisasi dibidang pendidikan hampir sama dengan mengelola bisnis. Prinsip-prinsip dalam mengelola organisasi bisnis dapat diterapkan dalam mengelola organisasi yang bergerak dibidang pendidikan. Proses manajemen pengetahuan yang efektif akan mengarahkan organisasi menentukan strategi yang relevan sehingga mampu meningkatkan keunggulan bersaing.
Referensi
Alyoubi, B., Hoque, M. R., Alharbi, I., Alyoubi, A., & Almazmomi, N. (2018). Impact Of Knowledge Management On Employee Work Performance: Evidence From Saudi Arabia. The International Technology Management Review, 7(1), 13–24. https://Doi.Org/10.2991/Itmr.7.1.2.
Aryawan, I. W. (2022). Implementasi Manajemen Strategik Dalam Meningkatkan Jumlah Mahasiswa Baru Di Universitas Dwijendra. Widya Accarya, 13(1), 53–61. https://Doi.Org/10.46650/Wa.13.1.1236.53-61.
Barney, J. (2019). Firm Resources And Sustained Competitive Advantage. Journal Of Management, 17(1), 99–120. Https://Doi.Org/10.1177/014920639101700108.
Bashir, M., & Farooq, R. (2021). The Synergetic Effect Of Knowledge Management And Business Model Innovation On Firm Competence: A Systematic Review. International Journal Of Innovation Science, 11(3), 362–387. https://Doi.Org/10.1108/IJIS-10-2018-0103.
Bisnis Dan Ekonomi, J., Merici Minggu Eka I Seseli Fakultas Ekonomi Universitas Kristen Artha Wacana, A. M., Jl Adi Sucipto No, K., Lima, K., Kupang, K., & Tenggara Timur, N. (2018). Strategi Keunggulan Bersaing Pada Perguruan Tinggi Swasta Di Kota Kupang. Jbe, 25(2), 112–136. https://Www.Unisbank.Ac.Id/Ojs.
Di, K., & Bandung, K. (2016). Loyalitas Mahasiswa. Juranal Ekonomi, Bisnis & Entrepreneurship, 10(2), 119–131.
Falah, N., Sahas, A., & Prasеtya, A. (2023). Pengaruh Knowledge Management Terhadap Kinerja Karyawan Dan Kinerja Perusahaan (Studi Pada Karyawan PT Sеmеn Indonеsia Pеrsеro Tbk. Jurnal Administrasi Bisnis (JAB, 50(4), 192.
Farida, I., & Setiawan, D. (2022). Business Strategies And Competitive Advantage: The Role Of Performance And Innovation. Journal Of Open Innovation: Technology, Market, And Complexity, 8(3), 163. https://Doi.Org/10.3390/Joitmc8030163.
Fitriah, B., Wildan, W., & Khusniyah, N. L. (2024). Strategi Kepala Sekolah-Madrasah Dalam Membangun Keunggulan Kompetitif. Edukatif : Jurnal Ilmu Pendidikan, 6(1), 704–722. https://Doi.Org/10.31004/Edukatif.V6i1.6114.
Friesenbichler, K., & Reinstaller, A. (2022). Do Firms Facing Competitors From Emerging Markets Behave Differently? Evidence From Austrian Manufacturing Firms. European Business Review, 34(3), 153–170. https://Doi.Org/10.1108/EBR-09-2020-0216.
García-Piqueres, G., Serrano-Bedia, A. M., & Pérez-Pérez, M. (2018). Knowledge Management Practices And Innovation Outcomes: The Moderating Role Of Risk-Taking And Proactiveness. Administrative Sciences, 9(4), 75. https://Doi.Org/10.3390/Admsci9040075.
Ghozali, & Latan. (2018). Partial Least Square (PLS) Konsep, Teknik Dan Aplikasi Menggunakan Program Smartpls 2.0. Badan Penerbit UNDIP.
Gupta, A., Kr Singh, R., Kamble, S., & Mishra, R. (2020). Knowledge Management In Industry 4.0 Environment For Sustainable Competitive Advantage: A Strategic Framework. Knowledge Management Research And Practice, 20(6), 878–892. https://Doi.Org/10.1080/14778238.2022.2144512.
Hajimohammadi, M., Bazrkar, A., & Vafaei, S. (2020). Creating A Sustainable Competitive Advantage For Organizations Through The Implementation Of Knowledge Management With The Help Of Modern Information Technology. International Journal Of Educational Research And Innovation, 12(3), 203–216. https://Doi.Org/10.46661/Ijeri.3838.
Kusuma, E. A., Widiartob, H., & Efendi, D. (2021). The Role Of Knowledge Management And Sustainable Competitive Advantage. Integrated Journal Of Business And Economics, 3(3), 47–60. https://Doi.Org/10.33019/Ijbe.V5i1.336.
Linda, M. R., Rahim, R., Suhery, S., Ravelby, T. A., & Yonita, R. (2022). MSME Busines Performance: The Role Of Competitive Advantage, Supply Chain Management Practices And Innovation. BASKARA : Journal Of Business And Entrepreneurship, 5(1), 31–46. https://Doi.Org/10.54268/Baskara.5.1.31-46.
Mahdi, O. R., Nassar, I. A., & Almsafir, M. K. (2021). Knowledge Management Processes And Sustainable Competitive Advantage: An Empirical Examination In Private Universities. Journal Of Business Research, 94(January), 320–334. https://Doi.Org/10.1016/J.Jbusres.2018.02.013.
Mariyam, M., & Taharuddin, T. (2023). Pengaruh Brand Image Dan Keunggulan Bersaing Terhadap Keputusan Mahasiswa Dalam Memilih Politeknik Hasnur Yang Di Mediasi Oleh Word Of Mouth Positif. Jurnal Bisnis Dan Pembangunan, 12(3), 91. https://Doi.Org/10.20527/Jbp.V12i3.17989.
Martins, V. W. B., Rampasso, I. S., Anholon, R., Quelhas, O. L. G., & Leal Filho, W. (2019). Knowledge Management In The Context Of Sustainability: Literature Review And Opportunities For Future Research. Journal Of Cleaner Production, 229(3), 68. https://Doi.Org/10.1016/J.Jclepro.2019.04.354.
Maryani, L., & Chaniago, H. (2019). Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing Di Industri Fashion. Jurnal Riset Bisnis Dan Investasi, 5(1), 48–69. https://Doi.Org/10.35697/Jrbi.V5i1.1615.
Matar, I., & Raudeliūnienė, J. (2021). The Role Of Knowledge Acquisition In Enhancing Knowledge Management Processes In Higher Education Institutions. Selected Papers Of The International Scientific Conference “Contemporary Issues In Business, Management And Economics Engineering 2021.,” 75. https://Doi.Org/10.3846/Cibmee.2021.646.
Moskovich, Y. (2022). Business Sustainability Strategy In A Cooperative Kibbutz Industry. Sustainability (Switzerland, 12(21), 1–23. https://Doi.Org/10.3390/Su12219172.
Nagari, F. S., & Djastuti, I. (2023). Pengaruh Knowledge Management Dan Inovasi Terhadap Keunggulan Kompetitif Berkelanjutan Melalui Strategi Bisnis Di UMKM Kabupaten Batang, Jawa Tengah. Jurnal Akuntansi Dan Pajak, 24(1), 47. https://Doi.Org/10.29040/Jap.V24i1.8299.
Nazari, F., Valizadeh, E., Kashani, N., Rezaei, G., & Amini, P. (2018). The Effect Of Knowledge Management On Business Strategies Specifically, Porters Generic Competitive Strategies Evidence From Iran. Academy Of Strategic Management Journal, 5(1), 1–10.
Noe, R. A., & Kodwani, A. D. (2018). Employee Training And Development. Mcgraw- Hill Education.
Prama Yanti, D. M. D., & Sanica, I. G. (2021). Menelisik Pengelolaan Human Capital Di Dunia Bisnis Dalam Era New Normal: Studi Kasus Pada Generasi Milenial Di Bali. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(1), 122. https://Doi.Org/10.30588/Jmp.V11i1.840.
Purbawati, D., & Budiatmo, A. (2020). Business Development Towards Competitive Advantage In Solo Smes In The Industrial Revolution Era 4.0. Proceedings Of The 5th International Conference On Indonesian Social And Political Enquiries, ICISPE 2020, 48. https://Doi.Org/10.4108/Eai.9-10-2020.2304784.
Rudančić, A., Mišević, P., & Tomašević, D. (2021). Knowledge Management As A Business Strategy Of A Learning Organisation. Tehnicki Glasnik, 15(2), 191–198. https://Doi.Org/10.31803/Tg-20210113152513.
Si, M. (2014). In Lt In Lt. 5(5), 87.
Singh, P., & Shahid., M. (2022). Effective Ways Knowledge Management Drives Business. International Journal Of Economics & Management Sciences, 11(8), 1–4. https://Doi.Org/10.37421/2162-6359.2022.11.653.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, Dan Kombinasi (Mixed Methods. Alfabeta.
Sulistyanto, T. H., Djamil, M., Sutawidjaya, A. H., & Nawangsari, L. C. (2018). A Literature Review Of Knowledge Management Role In Employee Performance. Jurnal Dinamika Manajemen, 12(2), 285–290.
Sundiman, D. (2020). The Effect Of Knowledge Management On The Strategic Management Process Mediated By Competitive Intelligence In The Small Business Company. Jurnal Manajemen Dan Kewirausahaan, 20(2), 105–115. https://Doi.Org/10.9744/Jmk.20.2.105-115.
Tanuwijaya. (2012). Implementasi Customer Relationship Management Dalam Meningkatkan Keunggulan Bersaing Perguruan Tinggi. Seminar Nasional Sistem & Teknologi Informasi (SNASTI) 2012, 3(4), 69–76.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2024 Ni Wayan Sitiari, Ni Ketut Sariani, A.A. Media Martadiani, I Wayan Gde Sarmawa
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with the Jurnal Pendidikan Indnesia agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. (See The Effect of Open Access)
