BeFind: Start-Up Sports Training Untuk Meningkatkan Industri Olahraga Berbasis Teknologi Digital
DOI:
https://doi.org/10.23887/mi.v27i2.52468Keywords:
START-UP, Sports Training, Industri OlahragaAbstract
Industri olahraga berbasis teknologi saat ini menjadi arah pengembangan dari Desain Besar Olahraga Nasional yang dicanangkan oleh pemerintah. Oleh karena itu, penelitian ini bertujuan untuk menciptakan befind: start-up sports training untuk meningkatkan industri olahraga berbasis teknologi digital. Penelitian ini merupakan penelitian deskriptif kuantitatif, dengan pengumpulan data menggunakan kuesioner/ angket, wawancara dan studi dokumentasi. Sampel/ responden dalam penelitian ini adalah pelajar dan masyarakat umum dengan rentang usia 16-50 tahun. Sebanyak 171 responden telah mengisi kuesioner analisis kebutuhan pengembangan Start-Up tentang pelatihan olahraga ‘BeFind’. Berdasarkan analisis data yang diperoleh, dapat disimpulkan bahwa; sebagian besar, 84% menyatakan bahwa tujuan berolahraga adalah untuk kebugaran dan kesehatan, sebagian besar 61% responden menyatakan permasalahan yang dialami saat berolahraga adalah sulit mencari informasi terkait pelatihan olahraga. Sebesar 87% menyatakan bersedia mengeluarkan biaya untuk mencapai kebugaran dan kesehatan, dan sebagian besar 88% bersedia menggunakan media teknologi digital/aplikasi untuk mencari informasi dan berlatih olahraga. Hal ini menunjukan bahwa masyarakat sangat membutuhkan media teknologi digital/aplikasi untuk mencari informasi, konsultasi dan berlatih olahraga terhadap pencapaian kebugaran dan kesehatan bahkan juga prestasi olahraga.
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