UPAYA MARKETING HASIL INDUSTRI PEMBINAAN KEMANDIRIAN NARAPIDANA DI LEMBAGA PEMASYRAKATAN KELAS IIA TEMBILAHAN
Abstrak
Lembaga Pemasyarakatan Kelas IIA Tembilahan berperan dalam menentukan perlakuan terhadap pelaku tindak pidana dari sistem penjara ke sistem pemasyaraktana 1964. Implementasinya menerapkan dua program pembinaan yaitu pembinaan kepribadian dan pembinaan kemandirian. Lapas Kelas IIA Tembilahan memiliki berbagai kegiatan untuk mendorong kemandirian, mulai dari peternakan ayam dan peternakan sapi hingga tambak ikan, bengkel lapas dan laundry yang disediakan bagi para narapidana Lapas agar narapidana memiliki kemampuan dan pengalaman untuk melakukan hal-hal yang berguna ketika keluar dari Lapas. Terkait pasar yang akan ditaeget maka diibutuhkan suatu strategi pemasaran yang mampu meningkatkan daya jual dari produk yang dihasilkan. Peningkatan mulai dari mutu produk, harga jual produk, distribusi produk, serta promosi produk. Tulisan ini berupaya menarik kesimpulan strategi pemasaran yang tepat dalam upaya meningkatkan nilai penjualan hasil produksi dari narapidana. Upaya Optimalisasi Pemasaran Pencapaian Hasil Industri Pengembangan Kemandirian Narapidana di Lapas Kategori Kelas IIA Tembilahan, yang bertujuan untuk mengintegrasikan kembali narapidana ke dalam masyarakat dengan mengoptimalkan pemasaran pengembangan kemandirian narapidana. Hasil di Lapas Kelas IIA Tembilahan dapat menjadi langkah awal yang baik dan berdampak signifikan bagi kehidupan narapidana.
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- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
