ANALISIS SWOT DALAM MENENTUKAN STRATEGI PRODUKSI DAN PEMASARAN SABLON KAOS DI RUMAH TAHANAN NEGARA KELAS 1 SURAKARTA
Abstract
This study discusses what strategies can be implemented in increasing the production and marketing of screen-printed t-shirts which are carried out as a self-reliance development program in Class 1 prisons in Surakarta. Activities are of course very beneficial for prisoners and these activities can also provide income or income to the detention center as cash or operational funds in improving facilities and infrastructure. Because of this, there is a need for a good strategic analysis so that the work system is sustainable in providing the maximum possible things so that this independence development activity continues and develops rapidly thanks to hard work and clear analysis. The analysis used in this study is the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrix analysis techniques. The results show that it shows a good strategy in Quarantine I, which means that the strategy applied to improve the quality of production and screen printing activities at the Solo Detention Center is aggressive. Which Aggressive strategy explains that its application is a very profitable situation. The company or organization has opportunities and strengths so that they can take advantage of existing opportunities.
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Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
